Official Costume Design Posters & Film Trailers
From cinematic song sequences to gripping mythological horror, here is the final vision of the characters I have helped build for the big screen.
The official video for 'The Po Po Song' from 'Son of Sardaar 2'. I had the pleasure of designing costumes for the entire star-studded cast, creating a cohesive and high-energy look for this fantastic dance number.
A clip from the romantic song 'Pehla Tu Duja Tu'. This video showcases the chemistry between the lead pair, with their costumes designed to reflect the soft, romantic mood of the song while staying true to their characters, Rabia and Jassi.
The official trailer for 'Maa', my first project in the pure horror genre. Designing for this film was about creating a haunting and atmospheric world through costume, and I am so proud of how it came to life.
The powerful poster for 'Maa', showing the epic confrontation at the heart of the film. The costumes here are integral to the visual storytelling, defining the clash between the protector and the destroyer.
"Hell is here, so is the Goddess." This first-look poster for 'Maa' sets the terrifying and epic tone of the film. The costumes hint at the characters' vulnerability and hidden strength, which was a key theme in my design process.
The motion poster for 'Maa'. This animated visual gives a glimpse of the dark, mythological world we created, where the costumes play a crucial role in establishing the film's chilling atmosphere.
A teaser poster announcing the arrival of a new film from the world of 'Shaitaan'. This image for 'Maa' uses stark, chilling imagery to build suspense, a mood that is reflected in the film's costume design.
The official trailer for the Netflix film 'Do Patti'. For this gripping tale of adventure and betrayal, I designed costumes for Kajol and the principal cast, creating looks that navigate the story's twists and turns.
A clip from the song 'Raanjhan' in 'Do Patti'. I designed the wedding costumes for the cast, including this elegant look for Shaheer Sheikh in a classic Manish Malhotra creation.
The official poster for my first Tamil film, 'Adhirshtasaali', starring the incredible R. Madhavan. The poster hints at a story of duality, a theme I explored through costume by creating two distinct looks for his character.
About Official Posters & Trailers
A poster or trailer is the final test of a character's visual identity. What works in a trial room does not always hit the same way under the harsh glare of film lighting or on a static movie poster. When I see my designs on the big screen, I am looking for texture, fit, and whether the fabric tells the character’s story, not just how the garment looks in a mirror.
This is the moment where months of sourcing, tailoring, and character-building finally meet the audience. When I watch the trailer for a film like 'Maa', I do not just see a horror flick; I see the result of creating a specific visual narrative—like the Goddess-inspired armor we layered for Kajol to convey fear and divinity simultaneously.
For 'Son of Sardaar 2', the challenge was entirely different. In songs like 'The Po Po Song', the costumes had to hold up against intense choreography while maintaining a sharp, high-fashion aesthetic. It is a constant dance between my team—the dressmen, the assistants, the tailors—and the camera crew. We monitor continuity across every single take, ensuring that the silhouette does not break, whether it is a high-stakes action scene or a romantic dance sequence.
Beyond the glamour, there is the technical reality of designing for the screen. Fabrics react differently to specific lighting setups, and we test them extensively before the cameras roll. Whether I am working with Manish Malhotra creations for a wedding scene in 'Do Patti' or sourcing vintage finds for a grittier character, my priority remains the same: the clothes must disappear so the character can exist.
Radhika Mehra
I’m Radhika, and for me, costume design is pure storytelling. I thrive on the beautiful chaos of a film set, where every bangle, every silhouette, and every color choice is a piece of the puzzle that makes a character real.
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