Meet Aman: The Real Story Behind Pink Box
I started Pink Box in 2013 with a lot of trial and error and a dream to make sweets for everyone. Here is the unfiltered journey of the man behind your favorite eggless bakes.
You know what I really needed when I started this business? Someone who told me the truth. I'm starting a new series to share the real lessons of building a business, to help others feel a little less alone.
We've always been 'Purely Eggless', but we recently had to remove the '100%' from our branding due to a change in FSSAI law. Here's a quick story about why transparency and compliance are so important.
Pink Box turns 10! A decade ago, we started as pioneers in same-day custom cakes. Today, we've grown, but our commitment to quality and delicious eggless flavors remains the same.
Another look back at our 10-year journey. From a small shop in Hauz Khas to a beloved household name, we're proud of how far we've come, one cupcake at a time.
Whisk taker, heart baker. A glimpse of me in my element, from teaching a class to getting my hands dirty with dough and decorations. This is what I love to do.
Here's how I shoot content now that I have my Ray-Ban Meta glasses. This reel gives you a fun, first-person view of our dessert counter and all the deliciousness on display.
We joke about being 'too expensive', but honestly, good desserts take effort and fresh ingredients. This reel is a fun take on a common question, but our priority is always giving you the best.
A funny look at what happens when you have short-term memory in a busy bakery. Sometimes the orders get a little mixed up, but we always figure it out.
About Our Story & The Man Behind the Bakes
People often ask why I don't automate the entire bakery. The truth is, I personally taste every single new product batch before it gets the green light. If it’s not something I’d proudly serve at my own table, it never makes it to the store. It’s not just about selling sweets; it’s about ensuring that every order, whether it's a single cupcake or a birthday cake, carries the exact level of care I promised when we started in 2013.
Building Pink Box wasn't a straight path. It started with my mom and me back in 2013—two people with a love for baking and zero fancy training. Over the last decade, we have navigated the chaotic, real-world side of running a food business: from shifting FSSAI regulations on eggless claims to the daily hustle of managing teams across our outlets in Delhi NCR.
I believe the best lessons happen in the kitchen, not in a boardroom. That is why I share these behind-the-scenes stories—not to teach, but to help. Whether you are a fellow entrepreneur dealing with a tough customer, or a customer just wondering why we do things a certain way, it's all part of the process.
Why does this matter to you? Because it means when you order a bento cake or a box of cupcakes, you're getting something made with intent. We don't just 'make desserts'; we solve problems. Whether it's ensuring our menu stays 100% eggless for everyone to enjoy, or being transparent about the mistakes we make and how we fix them, our goal is to build a brand you can actually talk to. You’ll find me in the kitchen, tasting, tweaking, and sometimes failing, but always moving forward. At the end of the day, it's the care that counts, not just the sugar.
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