Our Story: Baking with Honesty and Heart

We used to write "100% Eggless" on everything, but we had to change it. This video explains the FSSAI rule change and our commitment to transparency. Our cakes are still purely eggless, but we believe in being honest about our branding.

When I started, I wish I had someone to tell me the truth about running a business. In this new series, I want to be that person for someone else, sharing the real lessons we've learned along the way. It's not just about cake, it's about the journey.

We get asked about our prices, and while we joke about it in this reel, the truth is we never compromise on quality. We use fresh ingredients and put a lot of care into every order to make sure you get the best.

This graphic tells our story in a nutshell. From starting in 2013 to our expansion, our core promises remain the same: same-day delivery for custom cakes, everything made fresh, and service across Delhi NCR.

Pink Box turns 10! This post celebrates our decade-long journey from a small shop in Hauz Khas to a beloved brand across the city, all while staying true to our commitment to quality and freshness.

A throwback to our first anniversary. This picture is a reminder of how far we've come, from a small dream driven by a sweet tooth to a brand that's part of so many of your celebrations.

A quick behind-the-scenes look at where the magic happens. From spreading frosting to pouring chocolate ganache and adding sprinkles, this is a glimpse into our kitchen.

Watch the mesmerizing process of our butterscotch cake being made, from the smooth frosting to the final slice. This is how we ensure every cake is a layered delight.

A satisfying video of our rich chocolate truffle cake being prepared. From the ganache pour to the final slice, you can see the care that goes into each one.