Our Story: Baking with Honesty and Heart
We started Pink Box in 2013 with a simple dream and a lot of trial and error. Here is the real story behind our eggless cakes, our mistakes, and why we do things differently.
Here's the truth: sometimes we have to say no to an order. This video explains why we advise against mixing too many themes into one cake. Our goal is to deliver a polished, beautiful cake you'll love, not a messy one.
We used to write "100% Eggless" on everything, but we had to change it. This video explains the FSSAI rule change and our commitment to transparency. Our cakes are still purely eggless, but we believe in being honest about our branding.
When I started, I wish I had someone to tell me the truth about running a business. In this new series, I want to be that person for someone else, sharing the real lessons we've learned along the way. It's not just about cake, it's about the journey.
We get asked about our prices, and while we joke about it in this reel, the truth is we never compromise on quality. We use fresh ingredients and put a lot of care into every order to make sure you get the best.
This graphic tells our story in a nutshell. From starting in 2013 to our expansion, our core promises remain the same: same-day delivery for custom cakes, everything made fresh, and service across Delhi NCR.
Pink Box turns 10! This post celebrates our decade-long journey from a small shop in Hauz Khas to a beloved brand across the city, all while staying true to our commitment to quality and freshness.
A throwback to our first anniversary. This picture is a reminder of how far we've come, from a small dream driven by a sweet tooth to a brand that's part of so many of your celebrations.
About this collection
When you reach out, don't expect a scripted, robotic response. If I think your idea for a cake might end up looking messy—like trying to cram four different themes onto one tier—I will tell you straight up. It’s not about losing the order; it’s about making sure the cake that arrives at your doorstep is something we’re both proud of, not a Pinterest disaster.
Back in 2013, Pink Box started in Hauz Khas with just my mom and me. We didn't have a fancy 'chef school' origin story, just a lot of hunger to make something sweet and real. Over the last decade, we've expanded across Delhi NCR, from Connaught Place to Vasant Kunj and Gurugram, but our core hasn't changed. We are 100% eggless, but we’re more focused on being 100% transparent. You might have seen our videos about why we had to change our branding to stay compliant with FSSAI rules—we believe you deserve to know exactly what’s happening in the kitchen, not just what looks good on a menu.
Whether it’s our signature Dutch Truffle, a quick bento cake for a last-minute craving, or a multi-tiered wedding cake, we bake it fresh on the day of delivery. We aren't a soulless corporation. We are a team that makes mistakes, acknowledges them, and fixes them. We don't automate the soul out of our baking, and I still personally taste-test every new product. If you’re looking for a cake that comes with a bit of heart, zero corporate fluff, and a team that actually cares about your celebration, let's talk.
Pink Box
I'm Aman. Pink Box started with my mom in 2013, and it's still just us, trying to figure out how to make your celebrations a little sweeter, one honest, eggless cake at a time. We're not perfect, but we care.
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