Beauty and Cosmetics Campaign Makeup in Mumbai
I collaborate with brands to design makeup looks that define the product story, from high-fashion editorial features to clean, commercial beauty campaigns.
A detailed beauty shot for Lovechild by Masaba, focusing on precise mascara application to create long, defined lashes. The skin is kept fresh and dewy to ensure the eye makeup remains the hero of the image.
Showcasing a bold, graphic kohl eyeliner look for the Lovechild by Masaba launch. This high-impact eye makeup is clean and precise, designed to make a strong statement in a beauty editorial context.
This image for Lovechild by Masaba highlights a natural, dewy skin finish, demonstrating a foundation swatch. The makeup is minimal to emphasize the product's texture and shade, perfect for a skincare or base makeup campaign.
A vibrant campaign shot for Joyology Beauty, where I created coordinated, colorful makeup looks for three models. The makeup is bright and expressive, using a mix of yellow, pink, and purple tones to match the brand's fun aesthetic.
For the Joyology Beauty launch, this image focuses on the application of pink lipsticks. The makeup is fresh and joyful, with a focus on healthy, glowing skin to complement the playful lip colors.
Another look from the Joyology Beauty campaign, this time featuring purple-toned makeup. I used graphic liner and soft lilac shades to create a cohesive and trendy look that highlights the brand's versatile product range.
This shot for Joyology Beauty showcases bright, playful blush application. The models' makeup is energetic and youthful, with a focus on rosy cheeks and radiant smiles to advertise the blush compacts.
A fun and engaging shot for Joyology Beauty, with models applying lip and cheek tints. The makeup is fresh and coordinated in shades of pink, demonstrating the product's ease of use and vibrant color payoff.
This promotional video for Joyology Beauty captures the brand's colorful and energetic vibe. I was responsible for creating multiple fun and trendy makeup looks for a diverse cast, showcasing the versatility of the new product line.
About Beauty & Cosmetics Campaigns
For high-volume beauty campaigns, I provide more than just makeup application; I stay on standby at the photographer's monitor throughout the shoot. This allows me to make instant corrections to skin texture, shine, or graphic liner precision, ensuring that the makeup stays consistent across 30 to 40 outfit changes without needing to pause the production.
My Approach to Beauty Campaigns
When working on a cosmetic or beauty campaign, my process is strictly aligned with the brand's creative brief. Whether it is a launch for a brand like Lovechild by Masaba or a multi-model shoot for Joyology, I prioritize the integrity of the product. My goal is to ensure the makeup elevates the visual without distracting from the skincare benefits or the color payoff of the product itself.
Technical Standards for Sets
I apply makeup with 4K and high-definition standards in mind, ensuring the finish looks like skin on billboards and digital ads.
- Skin-First Preparation: I use luxury, professional-grade skincare (Charlotte Tilbury, Laneige) to create a hydrated, glowing base before applying any color products.
- Color Correction: For editorial work, I focus on precise color-matching and blending, especially for graphic liners and vibrant lip campaigns.
- Monitor Checks: I actively engage with the photographer to monitor catchlights and reflections, adjusting foundation and concealer in real-time as lighting setups change.
Team Collaboration
I understand that a campaign set involves a large, fast-paced crew. I am accustomed to working alongside art directors, stylists, and hairstylists to ensure the look we create matches the overall aesthetic. My workflow is built for speed and consistency, allowing me to manage diverse teams or support large casts—like those in the Joyology Beauty launch—without compromising on the precision required for beauty-centric close-ups.
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