Editorial & Brand Campaign Makeup
I create camera-ready makeup that captures a brand's vision without feeling heavy. From fresh, dewy skin to editorial drama, these looks are designed to stand out under studio lights.
A full-length look from a fashion editorial. The makeup was designed to complement the flowing blue gown, with a focus on glowing skin and defined eyes that would stand out from a distance and draw attention to the model's expression.
Playing with light and shadow for this editorial shot. The makeup features a monochromatic palette with soft pink tones on the eyes, cheeks, and lips to create a romantic and ethereal mood that harmonizes with the dusty rose gown.
Celebrating the power and diversity of women in a campaign for a fashion label. This video showcases a variety of looks I created, each tailored to enhance the unique beauty and energy of the models involved.
A direct, engaging shot from a fashion lookbook. The makeup is centered around a warm, smoked-out eye to create a captivating gaze, paired with luminous skin that looks healthy and radiant on camera.
This profile shot highlights the seamless blend of the eye makeup and the subtle contouring. The goal was to create a look that felt glamorous yet effortless, perfect for a contemporary fashion brand.
About Editorial & Brand Campaigns
For editorial shoots, my focus stays on the skin. I use high-end hydration like Clinique Moisture Surge to create that signature glass skin effect, ensuring it remains breathable under harsh studio strobes. My blending technique eliminates harsh lines so the camera captures a flawless, radiant finish instead of a mask.
On-set makeup serves a different purpose than bridal work. The goal is consistency and camera-ready precision that stands up to hours of lighting. Whether it is a quick-paced e-commerce lookbook or a full-day campaign, I approach every shoot with a mindset of durability and definition.
My kit includes high-performance HD products from brands like Huda Beauty and Dior that are proven to be flashback-free. For commercial shifts, I prioritize speed and versatility, allowing for rapid hair and makeup transitions between outfits. I also apply body illuminators to collarbones and arms to keep skin tones consistent across every frame. For editorial campaigns, I collaborate on mood boards beforehand to align on the creative direction, whether that involves clean, avant-garde styles or high-contrast graphic liners. You get someone who stays on standby for flyaway fixes and gloss re-application, so the team can focus entirely on the shot.
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