Movement Direction & Choreography for Music Videos
I design movement that works on camera. From vintage dance films to high-energy music videos, I help artists and brands find their groove.
I co-choreographed this official music video, which was a really fun and funky project. We created a hook step that was easy for people to catch on to and join in.
A short, fun House dance piece I performed in. This shows how dance can be used in short-form video content to create an engaging and stylish visual.
A solo House dance video shot outdoors on a basketball court. I enjoy taking dance out of the studio and into different urban environments.
I love creating artistic dance films with a vintage touch. I was a featured dancer in this project, which captures the joyful, free-spirited essence of swing and lindy hop.
A promotional clip for the "I Need You" dance film. This project was all about capturing the energy of Jon Batiste's music through vintage-inspired choreography and styling.
An experimental dance video shot at night. The unique low-angle camera work and dark setting create a powerful, rumbling mood that drives the movement.
Another clip from the "Rumble" concept video, showing different dancers from the crew. The focus was on creating a gritty, powerful visual to match the music.
A short reel created for a streetwear brand. I enjoy collaborating with brands to showcase their apparel through authentic movement and street style.
A cameo I did for a project with my crew. This was a high-energy Afro and Locking fusion piece performed at a packed club for a sundowner event.
About On Screen: Concept & Music Videos
When I work on a music video or ad film, I do not just teach steps. I focus on blocking, collaborate with your DOP on camera angles, and help the cast get comfortable with their movement. Whether it is a 16:9 YouTube video or a 9:16 reel, I design choreography that is optimized for the frame, ensuring your vision looks clean and professional on screen.
How I Approach Movement
My work on set is about blending the technical with the soulful. When you hire me for a music video or an artistic dance film, we start with pre-production. I spend 6 hours in rehearsal with your featured artist or cast to build confidence and refine the movement.
I specialize in creating signature moves and viral-ready hook steps that feel authentic. My style leans towards vintage, retro, or urban cool, but I adapt my approach based on the director's vision.
On-Set Execution
I am with you for up to 8 hours on the shoot day to manage the movement. This includes:
- Blocking: Planning exactly where the dancers move to work with your lighting and set props.
- Real-time Adaptation: If the lighting changes or a set constraint pops up, I adjust the choreography instantly to keep the shot moving.
- Support: I bring an assistant choreographer to ensure every take is clean and the energy stays high.
Whether you need a vintage swing-inspired piece or a gritty, street-style concept, I am here to make sure the movement adds value to your story. Let's build something real.
Gagan Somaiah
I am Gagan. My world jumps between the thump of my Royal Enfield and the beat on the floor. I don't just choreograph; I help artists find their groove on screen. If you need someone to design movement that actually looks good on camera, let's talk.
Looking for something else?
You can find other dance services or performance styles I offer.
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