Conceptual Design & Brand Collaborations
We transform brand stories into immersive architectural experiences. From custom bar designs to thematic art installations, we build spaces that communicate intent, emotion, and craftsmanship.
Our collaboration with Bombay Sapphire Creative Lab for the AD Design Show. This video details our process, from finding inspiration in a Frank Gehry hotel to selecting materials and using light to capture the brand's iconic blue identity in a functional bar design.
The design process behind our 'Forces of Nature' motif for the 'Pillars of Wisdom' installation. This video shows the evolution of the graphic elements representing sun, water, moon, and earth, which were later translated into a physical art piece.
The final 'Forces of Nature' centerpiece, part of the 'Pillars of Wisdom' installation. Our design explores the link between spirituality and nature, with motifs of the sun, moon, and waves rendered in a contemporary style by skilled craftsmen.
A close-up of the meticulous handcraftsmanship involved in creating the 'Forces of Nature' pillar. This black and white shot highlights the artisan's touch, showing how our conceptual design was brought to life through traditional techniques.
Farah Ahmed standing beside the 'Forces of Nature' pillar. This project was a collaboration with Within Design, bringing together eleven design minds to create unique interpretations of spirituality.
A quote that defines our approach to this project and all our work. We believe that design, like craft, should have no rules or boundaries, allowing for constant exploration and originality.
About Conceptual Design & Brand Collaborations
For our collaborations, we move beyond surface-level branding. When we partnered with Bombay Sapphire for the AD Design Show, we didn't just incorporate their signature blue color. We studied the structural fluidity of Frank Gehry’s work to create a functional bar that captured the brand’s identity through specific materials like iridescent UPVC, ensuring the design served both a complex narrative and a practical purpose.
Our Approach to Collaboration
We do not work with templates. Every conceptual project starts with a blank page and grows into a narrative that pulls the audience in. We view brand collaborations as an opportunity to bridge the gap between commercial identity and fine art.
Designing for Impact
- Immersive Installations: We build experiences that reset perception. Our work on 'The Pillars of Wisdom' for the 'Forces of Nature' project involved translating abstract themes of spirituality, water, and earth into physical, sculptural art pieces.
- Spatial & Sensory Storytelling: Design is more than visual. We curate auditory and olfactory layers to complete the experience. Whether it is selecting specific playlists to match a mood or using LED conceptual lighting to react with textures, we focus on the entire sensory journey.
- Material Expertise: Our fabrication process uses non-standard materials like CNC-cut foam, perforated metal mesh, and silver PU coatings to achieve finishes that standard interiors rarely touch. This allows us to push boundaries in temporary structure design and experiential exhibition styling.
Whether you are a brand looking to create a memorable popup or an institution requiring a bespoke art installation, we help you communicate your story through space, light, and texture.
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