Edible Brand Activations for Luxury Events
We translate your brand’s ethos into an edible experience. From fashion launches to store openings, we design menus that act as extensions of your brand identity.
For the Ajio Luxe Weekend, we designed and operated the entire Ajio Luxe Café. The space was a playful, pastel dreamscape, complete with custom furniture and whimsical decor that set the stage for a fashion-forward menu.
Welcome to The Pantry at the Ajio Luxe Café. We styled this installation to merge fashion accessories with fresh ingredients, blurring the lines between a luxury boutique and a gourmet market. It’s a perfect example of our experiential design approach.
A dish that’s a work of art. For a collaboration with a designer at the Ajio Luxe pop-up, we served a delicate Thai curry inside a hand-painted kabocha squash, turning the serving vessel itself into a unique, edible canvas.
A playful nod to streetwear culture at the Ajio Luxe Café. We created this bread baked in the shape of a sneaker, served with a side of fondue for dipping. It’s a fun, interactive dish that gets people talking.
Here's another look at our sneaker-shaped bread, served with croutons for the cheese fondue. This dish was a highlight of our Ajio Luxe Café menu, blending comfort food with high-fashion concepts.
Bows are so current, so we made them edible. This delicate, savory pasta is shaped like a flowing ribbon, created for a fashion-forward brunch at the Ajio Luxe pop-up. It’s a simple, elegant way to bring trends to the table.
We love adding a touch of fun to our food. These heart-shaped red sliders, served with custom "A" shaped crisps, were a hit at the Ajio Luxe pop-up, perfectly capturing the playful and stylish vibe of the event.
Inspired by Anya Hindmarch's iconic googly eyes, we created a series of playful pastries, including these delicious croissants. It's how we translate a brand's signature motifs into a memorable culinary experience.
Tacos, but make them fashion. Served in a custom, sun-shaped holder, this dish from our Ajio Luxe Café menu was as much about the presentation as it was about the flavor.
A closer look at our designer tacos from the Ajio Luxe pop-up. The custom holder not only looks great but is functional, making it a perfect bite for a stylish, social event.
About Edible Brand Activations
We don’t just serve food; we study your brand’s visual language. Whether it’s shaping pasta into signature motifs or matching sauces to your campaign palette, we ensure every bite feels like a natural part of your event’s aesthetic.
When a brand hosts an activation, the food shouldn't be an afterthought. It should be as designed as the collection on display. We approach brand activations as collaborative projects where our kitchen becomes an extension of your creative studio.
During the Ajio Luxe Weekend at Jio World Garden, we treated the entire café space as a canvas. We developed a menu that mirrored the luxury fashion items on display. From sneaker-shaped breads reflecting streetwear trends to pastries styled after iconic accessories, every item was a tactile nod to the brands represented.
We start by understanding your core identity: your color palette, your audience, and your campaign message. Then, we look for ways to integrate those elements into the dining experience. This might mean edible logo wafers, custom-shaped pastry molds, or interactive live stations that encourage guests to engage with your brand story.
We handle everything from the initial design concept to the on-site execution, including kitchen setup and service. Our team is trained to deliver high-touch service that matches the prestige of your brand, ensuring your guests get an experience that is as thoughtful as it is delicious. We focus on the tiny details that get people talking, turning every dish into a conversation starter.
Eat Drink Design
We are Eat Drink Design. We believe your brand has a story, and we're here to help you taste it. We treat every launch or pop-up as a design collaboration, mixing ingredients and aesthetics to make your message stick.
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