Advocating for Animal Welfare and Pet Rights
Our mission goes beyond the bowl. We believe in building a society where pets and community animals are treated with the respect they deserve.
I was honored to donate nutritious meals to the rescued cats at Save Our Strays. It's a privilege to support their incredible mission of healing and rehoming animals in need.
Let's bust the myth that shelter dogs have behavioral problems. Many well-behaved dogs end up in shelters due to circumstances beyond their control. They all deserve a loving home.
I love seeing celebrities use their platform for good. This is a shout-out to Indian actors who have chosen to adopt indie dogs, sending a powerful "adopt, don't shop" message.
Jacqueline Fernandez with her adopted indie, Yolo. Every time a celebrity gives a home to a stray, they become a champion for compassion.
Soha Ali Khan with her two adopted dogs, Mishti and Nimki. It's wonderful to see them as part of a loving family.
Anushka Ranjan giving a happy hug to her adopted indie, Nija. This is the kind of joy adoption brings.
Diana Penty with her adopted dog, Vicky. Choosing to adopt saves a life and fills a home with love.
New guidelines for animal lovers in Mumbai have been released, and it's a big step forward. I've simplified them here so we can all be more informed about the rights of our pets and community animals.
For pet parents in Mumbai: new guidelines require you to keep your pet clean and vaccinated, register them with the BMC, and keep them on a leash in public.
For community animal caretakers in Mumbai: the new guidelines state you should feed animals in a quiet area, use clean food, and help with local sterilization efforts.
About Community & Advocacy
True wellness for your pet means navigating a society that does not always make it easy for us. Whether it is dealing with an RWA that misunderstands animal rights or figuring out how to ethically feed community strays in your locality, we are here to ensure you have the facts you need to stand your ground and be a responsible advocate.
Know Your Rights as a Pet Parent
Navigating housing societies and public spaces with your pet can feel like a battle sometimes. From understanding BMC guidelines to knowing what your RWA can and cannot enforce, we simplify the laws so you are not caught off guard. Remember, harassing animal feeders is illegal, and you have the right to keep your pets with you. We break down the legalities so you can focus on what matters—your pet's happiness.
Adopt, Don't Shop
We celebrate the celebrities and everyday heroes who choose to adopt Indie dogs. Shelters are full of perfectly well-behaved dogs who just need a second chance. It is not about the breed; it is about the bond. When you adopt, you save a life and help reduce the demand for unethical breeding practices.
Community Feeding Done Right
Feeding community animals is a noble act, but it should be done responsibly to keep the peace in your neighbourhood. Our approach involves:
- Feeding in quiet, secluded areas to avoid public nuisance.
- Using biodegradable materials to keep the streets clean.
- Supporting sterilization efforts to manage the population humanely.
Join the Movement
We are more than a pet food brand. We are a community of hoomans who care about the bigger picture. Whether you are a first-time pet parent or a veteran stray feeder, your voice matters. If you have questions about local laws or need support in advocating for a community animal, reach out to us. Let’s make India a kinder place for every animal, one conversation at a time.
Blep
We are BLEP, a team of pet lovers who are just as passionate about advocacy as we are about nutrition. We believe that caring for our pets means standing up for them in the real world, too.
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