Custom Designs and Boutique Creations
A peek into my studio and the diverse range of custom creations I bring to life. From everyday cotton staples to intricate performance costumes, explore the unique variety behind my boutique work.
Meet me, Rachna, the designer behind the brand. In this video, I share a bit about my journey, my passion for fabrics and embroidery, and how I love collaborating with clients to create something unique.
Elegance, effortless. This video showcases a beautiful soft satin saree that drapes like a dream, paired with one of my ready-to-wear designer blouses.
Wrap yourself in timeless elegance with this customizable suede coat in a stunning teal color. We can design your perfect winter coat together.
As the temperature rises, it's time for light and breathable Cotton Supernet Sarees. Here's a glimpse of the vibrant palette available in my boutique.
A special project for a dance school. I design and create custom Anarkali Kathak dresses, offering full customization in fabrics, design, and stitching for performers.
A showcase of a black velvet saree with a beautifully embroidered blouse. This is a classic, elegant choice for any formal occasion.
Leheriya dupattas are perfect for bringing a splash of color to your Holi celebrations or any festive outfit.
Draped in elegance, this video shows a light green lehenga with intricate hand embroidery on the blouse and a delicate net dupatta.
A stunning teal Indo-Western gown with an embroidered cape, part of my ready-to-wear collection.
A beautiful peach-colored drape saree gown, perfect for a modern yet elegant look at any wedding function.
About Additional Work & Boutique Glimpses
When you walk into my boutique, you aren't just browsing racks—you are looking at the potential for your own perfect outfit. I love sitting down with a client who just has a vague idea or a color preference and turning that into a real garment. Whether it is picking the right boning for a corset or finding a fabric that breathes, my process is entirely hands-on to ensure the fit is uniquely yours.
My Journey with Alankriti
I started this journey back in 1995 with nothing but a single tailor under my staircase. It was pure passion for fabrics, colors, and the magic of embroidery that kept me going. When I formally launched Alankriti in 2003, my belief stayed the same: true style is about feeling good in what you wear. Over the years, this space in Gurugram has become a hub for people who want something different—that 'hatke' look that is both timeless and comfortable.
The Custom Design Experience
Most of the pieces you see here started as a simple conversation. I work with clients across the NCR region who are looking for more than just off-the-rack options. My process is collaborative:
- Concept & Sketch: We begin with your Pinterest boards, fabric swatches, or even just a mood you want to capture.
- Fabric Selection: From premium linens and cottons for summer wear to rich velvets for winter, I guide you on what drapes best for your specific body type.
- Construction: My team and I handle everything from plus-size adjustments to complex structural boning for corsets. We focus on internal finishing—like using butter crepe lining and invisible zippers—so the garment feels as good as it looks.
More Than Just Occasion Wear
While I love designing for weddings and sangeets, my boutique is also where I experiment with everyday style. Whether you need a crisp co-ord set for a work meeting, a flowy cotton saree for a summer afternoon, or even specialized Kathak dance costumes with the perfect flare, I treat every project as an art form. If you have an idea, let us sit down, grab a cup of tea, and figure out how to make it happen.
Alankriti by Rachna Arvind
I’m Rachna, and I’ve been obsessed with fabrics and colors since I started Alankriti in 2003. My daughter and I believe that if you feel comfortable in your skin, you’ll naturally carry any outfit with confidence. I’m always here to brainstorm designs—let's create something that feels like you.
Looking for a specific style?
You can search for specific outfits or design elements here.
More from Custom Occasion Wear by Alankriti by Rachna Arvind
More services by Alankriti by Rachna Arvind