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Our Craft: Fabrics & Hand-Embroidery

byAlankriti by Rachna ArvindVisit boutique in South City II, Gurugram; Serves across Delhi NCRStarts from3,500 per pieceView full gallery

Every outfit begins with the right feel. Whether it is the weight of a raw silk or the breathability of pure cotton, we help you pick materials that look good and feel even better.

From a simple piece of plaid fabric to a beautifully tailored warm shirt. This video shows the transformation, highlighting how I can create custom casual wear for you.

A close-up of the stunning gold hand embroidery on a crushed georgette cape. This is the kind of intricate detail that elevates an outfit from simple to statement.

This video showcases the exquisite hand-embroidered gota patti detailing on a blouse for a Karwa Chauth drape saree. It's a beautiful example of traditional craftsmanship.

Beautiful woollen fabrics for all your winter needs. This classic beige plaid can be used to create suits, jackets, or co-ord sets.

Soft and cozy velvet prints for your winter dream designs. This pink patchwork-style print is perfect for a unique suit or jacket.

Beautiful spuns and pashmina fabrics for a warm winter. This set includes a delicate floral print and a matching striped fabric.

Pure cotton block print suit fabrics, perfect for summer. This set features a mix of sun and floral motifs in mustard yellow and pink.

Freshen up your summer wardrobe with this cool, lightweight summer satin. The abstract pink floral print is perfect for dresses, kurtis, or co-ord sets.

A glimpse of my beautiful muslin prints, featuring a lovely lotus pattern in various colors like pink, yellow, and blue.

This smart formal shirt in Milano satin features a unique abstract face embroidered with sequins, adding an artistic touch to a classic piece.

About Our Craft: Fabrics & Embellishments

When you visit my studio in South City II, we don't just pick a swatch. We look at the drape of the linen, the weight of the silk, and how the fabric moves when you walk. Whether you are selecting velvet for a winter blazer or a breathable cotton for a summer co-ord, you can test the fabric's fall and hand-feel before we even start the sketch.

My design process is entirely tactile. It is about understanding how the fabric behaves. A 60 LEA linen feels different from a modal satin, and choosing the right base is the foundation of the design. I encourage every client to come in and touch the materials—from rich Bangalore silks for a festive dupatta to soft muslin prints.

Embellishment should never overpower; it should define. We specialize in delicate handwork like Gota Patti, Kantha stitch, and custom sequin placement. Whether it is a traditional mirror-work border for a festive lehenga or a modern, artistic sequin motif on a formal shirt, my goal is always the same: 'style bhi, comfort bhi' (style and comfort too).

Nothing is standard here. Your height, your posture, and your preference for drape determine the final construction. We do not just stitch; we construct silhouettes that actually flatter your body. From internal gumming and overlocking to reinforced boning for corsets, every seam is finished to ensure the piece lasts. You are not buying off a rack. You are building a piece of art that fits your life and your personality, made with fabrics that I have personally sourced for their quality and finish.

Based in South City II, GurugramApproved by the tribe
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Alankriti by Rachna Arvind

Visit boutique in South City II, Gurugram; Serves across Delhi NCRStarts from 3,500 per piece

I am Rachna. I started Alankriti to prove that custom clothing is not a luxury—it is just how you should dress. I work closely with you to turn those fabric swatches into pieces that truly feel like you.

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Explore our custom collections by occasion, fabric, or design style.