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Narrative Environments & Conceptual Spatial Design

byWari WataiStudio in Koramangala; Travels across Bengaluru & IndiaStarts from₹3,000 per sq. ft.View full gallery

We translate abstract trends and intangible ideas into immersive, tactile worlds. Explore how we turn concepts into environments you can inhabit, touch, and feel.

Our design interpretation of 'Gothilicious' for ColourNext23, a contemporary take on Goth culture. The space uses large, curved panels with woven tattoo-style art to project a bold, sensual, and glamorous persona, exploring darker colors and edgy, scarred surface textures.

For the 'Goblin Mode' theme, we designed a space that rejects perfectionism in favor of informal comfort. The room features hand-tufted textures, crochet forms, and even an installation of socks to create a tactile, sensorial landscape for self-indulgence and imagination.

We challenge conventional notions of taste by curating audacious and expressive environments. The 'Bad Taste?' installation is a deliberate counter to quiet luxury, embracing louder forms, colors, and objects. Through over-the-top decadent textiles and playful juxtapositions, we explore an alternate visual sensibility that is unified in its maximalist vision.

This installation for the 'Hope You're Well' trend uses soft, crocheted forms to create a comforting, gentle landscape. The tree-like sculptures and pebble-like poufs, all rendered in soothing colors, build a space that speaks of empathy, acceptance, and wellbeing.

For the 'We/Us' trend, which explores the ungendering of spaces, we created a dynamic installation of dancing figures and butterflies. The piece is a celebration of boldness, confidence, and liberation, using vibrant red and paper craft to express a sense of adventurous movement.

A detail of the woven panels from the 'Gothilicious' installation. The visual language of stylized tattoo art meanders across the surface, creating a sense of mystery, complexity, and beauty that defines the new Goth culture.

A wider view of the 'Goblin Mode' installation, showing how we created a narrative of informal indulgence. The space is filled with rich, inviting textures and soft forms, from crochet pillars to a messy, comfortable bed, all designed to feel like a whimsical, cozy cocoon.

A key figure in our 'Bad Taste?' installation is this sheep wearing VR goggles, a playful and audacious expression that breaks from quiet luxury. The space is a curated experience that counters established definitions of taste with bold, over-the-top forms and objects.

A closer look at the crocheted tree-like forms in our 'Hope You're Well' installation. The use of handcraft and soft, striped patterns emphasizes a message of empathy and wellbeing, creating a tactile and visually gentle environment.

A repeat of image 14, a wider view of the 'Goblin Mode' installation.

About Conceptual Worlds

We move past static decor to create living, breathing spaces. Every installation is a material exploration, using hand-tufted textiles for comfort or rugged metallic forms for drama, ensuring the environment does not just house an event but actively tells your brand’s specific story.

10 years of immersive spatial design — Approved by the tribe
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Wari Watai

Studio in Koramangala; Travels across Bengaluru & IndiaStarts from ₹3,000 per sq. ft.

We are Wari Watai, a Bangalore-based studio obsessed with the intersection of art and spatial design. For ten years, we have found deep joy in experimenting with materials—copper, fiber, even soil—to build environments that feel like a homecoming. We are here to help you turn your next project into a multi-sensory story.

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A visualization of 'The Red Haus', a villa project in Lonavala. The design features a double-height living room and an open layout, creating a seamless and transparent connection between the indoor spaces and the lush landscape outside.
Of evening sunsets, coffee, and bougainvilleas. This render shows the terrace of 'The Red Haus', a space designed to bring people together. The design focuses on creating picturesque moments and framing the beautiful natural surroundings.

Design Concepts & Architectural Storytelling

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Studio Nishita KamdarTakes projects across India
We believe in creating spaces that are more than just seen, they are felt. Here, in our 'Mercury' installation, liquid chrome walls and cobalt blue floors create a futuristic cocoon, a world where light bends and reflections tell a new story with every glance. This is where architecture becomes an interactive experience.8
This was our ode to the silent power of fabric. For this award-winning exhibition booth, we sculpted a sanctuary from sheer white fins and soft light, creating a space that felt like walking through a poem. The structure itself became the art, inviting visitors into a serene, elegant world.
Standing inside a world we once only imagined. This photo captures us within the 'Arezzo x Nirmal’s' fabric sanctuary, a project that not only won the Best Booth Award but also captured the hearts of visitors. It’s a feeling of pure joy and gratitude.

Our Featured Exhibition and Spatial Design Installations

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Design DoodleInstallations across India; Visit Design Studio in Ghitorni, New Delhi
A view of the winding, pod-like enclosures at the House of Masaba. The space is designed to be discovered, with curving walls that guide customers on a journey through the collections.4
The interior of the House of Masaba, where the earthy, terracotta-toned lime plaster creates a warm, cave-like feel. Traditional artifacts are placed in dialogue with the modern, sculptural architecture.
A single garment is displayed like a piece of art within a niche at the House of Masaba. The architecture frames the fashion, with soft, focused light creating moments of drama and focus.
An arched threshold at the House of Masaba reveals a glimpse of a vibrant red interior, a nod to bridal sindoor. This interplay of color and form adds layers of meaning and discovery to the retail experience.

Immersive Retail Design and Spatial Narratives

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RenesaTakes projects across India; Visit studio in Vasant Vihar, New Delhi
I am proud to have my 'Palate Cleanser' installation featured on the cover of Architect and Interiors India. The project, described as 'Non-Conformist,' perfectly captures my goal of disrupting expectations and creating immersive works of art.6
A view of the 'Palate Cleanser' installation, a transitional space designed to feel like another world. The sharp, silver cones are actually soft foam, playing with the senses and the perception of material.
A portrait of us within the 'Palate Cleanser' installation. The mirrored walls create an infinite, crystalline world, showing how a simple passage can be transformed into a memorable art piece.

Conceptual Installations and Pop-Up Design

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Fadd StudioStudio in Richmond Town; Projects across India
A custom backdrop for the Sulwhasoo launch, featuring their signature orange and topographic patterns to reflect the brand's connection to heritage and natural ingredients. This is a key element in our brand activation pop-up designs.6
A collage of details from the Sulwhasoo brand activation, showing how the color palette and aesthetic were consistently applied across gift wrapping, product displays, and floral arrangements for a cohesive influencer event.
The entrance to the 'World of RAS' pop-up, designed to feel like a lush, natural oasis with a bamboo structure and abundant sunflowers, perfectly capturing their 'farm-to-face' ethos for this brand experience design.
More views from the RAS beauty event, showcasing the product display bar, a branded cart, and seating areas all styled with fresh florals and natural textures for a cohesive brand story.

Immersive Brand World Designs

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Do It UpTravels across India for events; Visit studio in Navi Mumbai
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Here, one of our founders, Amrita Guha, is seen engaging with visitors at our curated exhibition. We believe in creating a dialogue, sharing the stories behind the art and design to enrich the viewer's experience.
A moment of discovery at our exhibition. We design spaces that invite curiosity, like this antique cabinet filled with smaller artworks and objects, encouraging visitors to look closer and engage with the narrative on an intimate level.
Our curated spaces are designed to be lived in, not just observed. Here, visitors relax and converse, demonstrating how we successfully create a comfortable and social atmosphere even within a formal gallery setting.

Narrative-Driven Exhibition and Event Design

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Untitled DesignTakes projects across India; Visit studio in South Extension II, New Delhi

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