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Custom Branded Pop-Up and Exhibition Stall Design

byThe Decor CompanyTravels to venues across Delhi NCRView full gallery

We build temporary retail and dining spaces that bring your brand's story to life. From structural design to atmospheric details, we create pop-ups that people stop to explore.

The main counter of the 'Ebisu' Japanese cuisine pop-up at the India Art Fair. We used a textured, dark stone finish with under-counter lighting and traditional Japanese lanterns to create a sophisticated focal point.

A frontal view of the entire Ebisu pop-up structure at night. The design includes a latticed roof, clean wooden frames, and a large, traditional Japanese mural as a backdrop for the dining area.

The Ebisu pop-up restaurant during the day, with sunlight filtering through the latticed wooden roof. This design element created beautiful shadow patterns and provided a semi-open-air feeling.

A view of the Japanese art mural inside the Ebisu dining space. The artwork was printed on folding panels, adding an authentic and artistic element to the pop-up's interior design.

The play of light and shadow created by the wooden lattice ceiling. This architectural detail was a key part of the design, adding texture and visual interest to the space throughout the day.

A detail shot showing the 'Ebisu' branding and the cluster of Japanese lanterns, key elements of our pop-up restaurant design at the India Art Fair.

This video provides a closer look at the details of the Ebisu pop-up, from the soft glow of the lanterns to the textures of the mural and the arrangement of the dining tables.

About this collection

What you see here, from the custom lattice roofs to the textured signage at the India Art Fair, is all about civil fabrication and structural integrity. We do not just set up a stall; we build a semi-enclosed, atmospheric environment that invites passersby to stop and engage with your brand.

Building a successful pop-up or exhibition stall requires more than just a backdrop. It demands a spatial plan that directs flow, lighting that highlights your product, and structural elements that define your brand identity.

Our Approach to Pop-Up Fabrication

We treat every square foot as a deliberate design choice. Whether we are constructing a dining space for the India Art Fair or a retail activation in a mall, we focus on three pillars:

  • Structural Definition: We use civil fabrication methods, including wooden decking, partition walls, and custom ceiling lattice, to create a sense of enclosure. This helps separate your brand from the surrounding noise of a busy exhibition hall.
  • Material Authenticity: We avoid cheap, generic finishes. Instead, we use textures like raw rope, bamboo, and matte-finish stretched canvas to build an environment that feels tactile and high-quality. Our signage is often custom-fabricated—burned onto wood, backlit acrylic, or hand-painted—to ensure it stands out in a crowd.
  • Atmospheric Lighting: A pop-up needs to be visible. We integrate warm pendant lights, neon elements, or track lighting to create a specific mood. Our setup ensures the lighting is functional for your display needs while maintaining the overall aesthetic of the space.

Design for Engagement

Our goal is to create environments that encourage guests to linger. By using features like arched entryways, semi-open layouts, and tactile decor elements, we help your brand capture attention. If you are planning an exhibition stall in the 200–300 sq ft range, we can manage everything from the flooring to the final branding elements, ensuring your display looks as good in person as it does in your concept sketches.

Exhibition and pop-up design specialistsApproved by the tribe
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The Decor Company

Travels to venues across Delhi NCRStarting ₹180,000 Per Launch Setup

We are The Delhi Decor Company, a team obsessed with the details that turn a simple exhibition stall into a conversation starter. We look at a standard 200 sq ft space and see a blank canvas for your brand’s personality, whether that is a Japanese-inspired dining pop-up or a rustic boho cafe.

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