My Signature Styling Work and Featured Looks
A collection of my work. From traditional weddings to editorial campaigns, here are some moments where we brought the story to life.
A beautifully coordinated couple on their wedding day, set against a stunning backdrop of traditional floral decor. This look captures the essence of a vibrant, modern Maharashtrian wedding, blending a classic yellow Paithani saree with a contemporary pink shela and a custom-designed groom's outfit.
This is a perfect example of coordinated styling for a modern reception or engagement. The bride's vibrant pink lehenga is intricately detailed, and the groom's elegant white sherwani provides a beautiful contrast, creating a look that is both regal and contemporary.
A portrait of timeless Maharashtrian elegance. This look, created for a Ranka Jewellers campaign, features a classic dark green saree paired with heavy, traditional gold jewelry, a delicate nath, and a radiant smile, embodying the 'सोनेरी सण' or golden festival spirit.
Capturing a moment of pure, unscripted joy between a newly engaged couple. My goal is to make you feel so comfortable and confident that your true personalities shine through. This image perfectly reflects the happy, friendly relationships I build with my clients.
A close-up of a radiant bride, highlighting the intricate details of her engagement look. From the stunning pearl and gold necklace to the traditional nath and the subtle glow of her makeup, every element is chosen to complement her natural beauty and the rich teal of her saree.
Showcasing a more artistic and dramatic side of bridal styling. This editorial look features a rich red Banarsi silk saree, bold jewelry, and a floral hair accessory, all brought together with moody lighting to create a powerful and unforgettable portrait.
Groom styling is about confidence and personality. Here, the groom looks sharp and relaxed in a classic off-white kurta set paired with a stylish green mirror-work Nehru jacket, a perfect outfit for an engagement or sangeet ceremony.
A quick behind-the-scenes peek at the styling process. This video shows the transformation from getting hair and makeup done to the final, radiant look in a beautiful traditional saree for a Zee Marathi Navratri photoshoot.
About Featured
Creating a look is never just about the fabric; it is about the feeling. Whether it is a traditional Paithani for a wedding or an editorial shoot, my process starts with understanding your vibe. I handle the sourcing, the jewelry coordination, and the on-site draping so you can simply enjoy the moment without worrying about outfit glitches or accessory details.
I believe that styling is a 'stylestory'—yours, not mine. Whether we are planning a traditional Maharashtrian wedding look or a sharp editorial campaign, my goal is to make you feel like the most confident version of yourself.
My Approach
Wedding & Traditional Styling: I have a deep love for Maharashtrian aesthetics. From selecting the perfect Paithani saree to ensuring your Nath and Thushi jewelry pieces sit just right, I take care of the details that make a look traditional yet personal. I coordinate everything, including the Pheta for the groom, to ensure you both look like a team.
Team Magic: I don't work alone. I collaborate with makeup artists, photographers, and hair stylists I trust. By briefing the whole team on textures and color palettes, we ensure that your look stays consistent from the first shot to the last ceremony.
Behind-the-Scenes Reality: Weddings are long, and things move fast. My packages include on-site supervision where I handle emergency fixes, from safety pins to outfit adjustments. You won't find me standing back; I am right there with you to ensure your saree pleats are perfect and your accessories are camera-ready.
Editorial & Campaign Work: For brand shoots or celebrity appearances, we take a different route. It is about creating a visual impact. I focus on posing guidance, prop sourcing, and mood boarding to deliver images that tell a story. Whether you are in Pune, Mumbai, or traveling elsewhere, let’s sit down and plan your look.
Apurva Gujarathi
Hi, I am Apurva. For me, styling is all about making you feel like the most confident version of yourself. I am with you from the first mood board to the last safety pin, ensuring your look is truly yours.
Looking for something specific?
Find styling support for your next event or professional shoot.
More from Wedding Styling by Apurva Gujarathi