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Modern Ethnic & Indo-Western Styling for Any Occasion

byApurva GujarathiTravels to client locations across Pune & MumbaiStarts from8,500 Per LookView full gallery

Blending the grace of Indian tradition with the comfort of modern silhouettes. Let us build a fusion look that feels entirely like you.

For this model's portfolio, I styled a royal blue Indo-Western outfit featuring a velvet skirt and an embroidered jacket.

A direct, confident pose showcasing the beautiful floral embroidery on the jacket and the matching choker.

A happy, smiling shot that shows the versatility of the outfit, perfect for both formal and celebratory occasions.

A close-up on the intricate, multi-colored embroidery that makes this Indo-Western piece a true statement outfit.

This pose highlights the graceful silhouette of the outfit and the unique one-sided drape attached to the jacket.

A final, elegant pose from the portfolio shoot, showing the complete modern ethnic look.

For a festive collaboration, I styled myself in this comfortable yet chic red muslin co-ord set with hand-embroidered details.

A twirling shot to show the beautiful movement and flow of the Heer Muslin Co-ord Set, paired with traditional Rajasthani juttis.

About Modern Ethnic & Indo-Western

When I design an Indo-Western look, I focus on balancing heavy traditional elements with modern comfort. I often pair intricate hand-embroidered jackets or blouses with fluid skirts or co-ord sets, ensuring the jewelry enhances the outfit instead of overpowering it, so you feel confident and elegant.

Modern ethnic wear gives us the freedom to experiment. Whether you need a look for a festive party or a high-fashion portfolio shoot, the secret lies in the harmony between styles.

Why Choose Indo-Western?

It is the perfect middle ground for clients who want to wear something special without feeling restricted. You get the richness of Indian textiles like muslin or velvet, but with silhouettes that are easy to move in. For portfolio shoots, I recommend structured jackets with ethnic prints to add depth and character to your photos, making the look feel dynamic and intentional.

My Approach to Styling

We start with a consultation to understand your comfort zone. Then, we look at outfit sourcing and accessory pairing. I do not believe in forcing a trend. If a heavy traditional drape feels like too much for your event, we can achieve that same grace with a modern ethnic co-ord set or a fusion drape.

I handle the coordination between the outfit, your hair, and the makeup team. If you are preparing for an event in Pune or Mumbai, I can even assist with the final draping to make sure everything stays perfect while you enjoy your day. My goal is to make sure your outfit tells your story, not just a label's, so you can walk into any room feeling like your most stunning self.

Expert styling for festive and portfolio shoots.Approved by the tribe
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Apurva Gujarathi

Travels to client locations across Pune & MumbaiStarts from 8,500 Per Look

I am Apurva, and I believe your style should speak for you before you do. I love helping people find that sweet spot between classic tradition and modern ease, ensuring you feel comfortable and confident in every outfit we put together.

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