Our Philosophy on Tailoring and Design
We believe a garment should do more than just fit—it should define your identity. Discover the individuals and the deep-rooted principles behind our approach to men's fashion.
A portrait of our founder, Kaushik Shrimanker. He believes that true luxury is personal and sophistication is achieved by silencing the noise of trends, a philosophy that guides our entire design process.
Kaushik Shrimanker discusses the timeline and romantic process of creating a bespoke suit. He explains that investing time in the process is what gives a garment its identity and emotional value.
A portrait of Yogi J, the driving force behind our brand. He believes fashion is as much about people as it is about design, focusing on building a team that turns ideas into timeless elegance.
Yogi J explains what makes the bespoke experience so special. It is not just about picking something off the rack; it is about creating a garment that is a true reflection of yourself, from fabric to fit.
A portrait of Mehul Shrimanker, who brings a fresh perspective to our brand. He believes that true style is subtle, never loud, and that luxury lies in the details often overlooked.
A quote from Kaushik Shrimanker, explaining that a stellar bespoke suit does not just fit your shoulders, it fits your story. The right cut will make you stand taller and feel like the room was made for you.
A feature on Yogesh Jain, who believes that in business, your clothes start the conversation before you do. A sharp collar and a clean break on the trouser are not vanity, they are clarity.
About Meet the Artisans & Our Philosophy
Creating a garment with us requires a 4-5 week timeline and 2-3 physical sessions, including baste and forward trials. This extended process allows us to address individual posture needs, such as shoulder droop or unique stance, ensuring the final piece moves with you.
True style is often about what you choose to exclude. Our philosophy centers on the 60-30-10 rule, where we establish a dominant color or texture, balance it with a secondary element, and add a single point of focus. This approach prevents a look from becoming chaotic and keeps the attention on the person, not just the clothing.
We utilize half-canvas construction for our jackets. Unlike fused alternatives that rely on adhesives, our method uses a layer of horsehair canvas that sits between the fabric and lining. Over time, this canvas molds to your chest, creating a fit that is genuinely yours. We believe that a suit should not just hang on your body; it should respond to your movements.
When you visit our studio in Khar, Mumbai, the conversation goes beyond measurements. We discuss your routine, the climates you navigate, and the impressions you aim to leave. We favor fabrics like Egyptian cotton and high-count wools that breathe well in our climate, ensuring your comfort is as prioritized as your silhouette. For us, every stitch is an opportunity to add clarity to your personal presentation.
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