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Featured Press & Stories

byShrikesh ChoksiVisit studio at Zaveri Bazaar, Mumbai; Ships across IndiaStarts from1,799 per pieceView full gallery

From Travel + Leisure to The Word Magazine, here is where my work and the Frostbite Lab journey have been featured. Seeing people connect with the story behind our grillz is the best part.

Travel + Leisure did a deep dive into how Frostbite Lab started, remixing traditional Indian jewelry for a new generation. This feature covers my journey from a lockdown idea to a full-fledged custom design lab.

The Diet Paratha feature on the campaign with my parents was a huge moment. It highlighted the "sickest shoot" and helped show a different, more personal side of who can wear grillz.

A quote from my interview with The Word Magazine, explaining our design philosophy. I talk about using different language scripts, typography, and traditional Indian techniques like filigree work in our custom grillz.

This feature in The Nod Magazine talks about my dual life as a DJ and a jewelry designer making "jadau bling for your teeth." It covers the story of how I started the brand and my vision for making grillz an everyday accessory.

A Q&A snippet from my Travel + Leisure interview. I talk about my essentials, including a custom Frostbite USB case because branding always matters, even for my DJ gigs.

A screenshot from The Nod Magazine article, showing different styles of our custom grillz on a model. The article details my process, from learning on YouTube to connecting with a dentist to get the perfect fit.

Another excerpt from The Word Magazine feature. Here, I explain that every single grill is a one-of-a-kind piece designed in collaboration with the customer, because everyone has their own story to tell.

In this part of The Word Magazine interview, I discuss the initial challenges of bridging two worlds. I explain how I convinced traditional karigars, who were used to making mangalsutras, to apply their generational skills to something as modern as grillz.

This flyer for an 'Off Menu' event describes my work as shaping the future of street fashion in India. It highlights my vision to create culture-forward spaces, whether through designing grillz or curating sound as a DJ.

About As Seen In: Press & Features

It is not just about the media features; it is about shifting how people see Indian craft. When publications like The Nod or Diet Paratha pick up what we are doing, it validates the risk I took when I first told traditional Zaveri Bazaar karigars that we were going to make grillz instead of mangalsutras.

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