Commercial Campaigns: Kids' Fashion that demand attention
Kids' fashion photography is not just about cute clothes. It is about energy, movement, and capturing raw, uninhibited joy. Whether in a Mumbai studio or the streets of New York, I build campaigns that make your brand stand out.
A fun, high-angle shot for a kids' summer campaign. Getting this kind of genuine laughter and connection is key. It’s about creating a playful environment on set so their real personalities can shine through.
Capturing a classic New York moment for a kids' brand. This shot tells a simple story of a summer day in the city. The lighting is natural, enhanced with a single strobe to make the subjects pop from the busy background.
Action and energy on the streets of NYC for a kids' wear campaign. I kept the direction simple: "just run and have fun." The result is a candid, joyful moment that feels authentic and full of life.
A back-to-school campaign shoot. We created a clean, simple set with school lockers to tell the story. The focus is on the interaction between the kids and the clothes, keeping the mood light and happy.
A studio shot for a kids' swimwear line. Even with a simple painted backdrop, we can create a fun, summery vibe. The key is directing the kids to interact naturally and capturing their bright energy.
Pure, uninhibited joy. For this studio shot, we just let her jump on the bed. Sometimes the best commercial shots come from letting kids be kids. The lighting is bright and even to match the playful mood.
Using the grand architecture of a New York doorway as a backdrop. The contrast between the small subject and the large, ornate doors creates a visually interesting composition for this kids' fashion campaign.
A group shot on 7th Avenue. Posing three kids together and getting a great shot requires patience and quick thinking. It's about finding that split second where they all look great and their personalities come through.
About Commercial Campaigns: Kids' Fashion
If you think kids are hard to direct, you are missing the point. I do not force stiff poses. I create a playground on set, giving them space to run and laugh while I handle the technical chaos, lighting, and framing to get the shot. If the kids are not having fun, the photo is dead.
Commercial kids' fashion is a different beast entirely. It requires a balance between controlled studio lighting and unpredictable human energy.
The Technical Edge
My approach relies on creating an environment, not just a set. I use flagship Sony Alpha 1 bodies paired with Profoto strobe setups to freeze motion without losing skin texture or detail. Whether it is bouncing light through NYC architecture or controlling contrast in a Mumbai studio, the lighting needs to feel organic to the story we are telling.
Collaboration is Non-Negotiable
A campaign is only as good as the team behind it. For kids’ campaigns, I bring in stylists who understand how to make garments move, not just look static. We work with a lean, efficient crew—digitech, HMUA, and assistants—to keep the pace fast. When we are shooting on location, we do not have the luxury of time. We hit the streets, find the lines, use the natural geometry, and capture the moment as it happens.
Why This Approach Works
Brands do not need another generic catalog. They need a narrative. I focus on high-contrast, story-driven assets that highlight texture and personality. From back-to-school concepts to high-summer swimwear lines, the goal is always the same: create imagery that looks like it belongs in a premium magazine editorial, not just an e-commerce grid. If you want to move beyond standard product shots and build a campaign that resonates, let us talk.
Shreyans Dungarwal
I am Shreyans. I do not just take photos; I build stories, even when the models are running wild. I bring the same high-end lighting and rigorous direction to kids' campaigns that I use for my high-fashion editorials.
Looking for a different style?
Explore other photography services we offer for your brand.
More from Fashion & Editorial Photography by Shreyans Dungarwal
More services by Shreyans Dungarwal