Behind the Craft: Our Process and People
Every stitch tells a story. Step into our New Delhi workshop to see the patience, skill, and obsession that our kaarigars pour into every leather piece.
The first draft of something disruptive. This is a look at the silver leather 'DUPE' Tabi flat on its shoe last, a key part of the development process. The wait is almost over.
What’s inside matters just as much as what’s seen. A glimpse of the patterns and soles for the 'DUPE' Tabi flat, showing the foundational elements that ensure a perfect fit and lasting quality.
The split-toe insoles for the 'DUPE' Tabi flat, laid out before being placed in the shoe. Every component is carefully considered and crafted.
A sole with a story. The 'DUPE' insoles, freshly stamped and ready for the next stage of production in our workshop. A dupe with depth is coming soon.
A whiteboard full of questions and a moodboard full of answers. This is a look at my design process for the 'DUPE' Tabi, where I map out the concept and details. The blueprint is set.
Join me for a sourcing day out. In this video, I take you with me as I procure interesting leather finishes like deep tones, animal prints, and suedes for our upcoming winter and festive collections.
Welcome to a day in my life as an Indian fashion entrepreneur. This video shows the less glamorous side of the business, from store visits and factory checks to overseeing quality control and dispatching your orders.
From a simple idea to a thriving brand. This video is part two of my story, explaining how we built a loyal customer base by offering luxury at an accessible price and handling interactions with a personal touch.
A sneak peek into how the fashion accessory business works in India, from a newcomer's perspective. I share the story of our first 3.5 years, the investments we made, and the lessons we learned along the way.
From an Instagram brand to opening our retail store in Greater Kailash, Delhi. This video tells the story of our journey, and I ask our community where in Mumbai they'd like to see our next store.
About Behind the Craft: Our Process & People
We do not keep warehouses full of pre-made inventory because we do not believe in mass production. When you place an order, our New Delhi team selects the leather, cuts the patterns, and hand-stitches your piece from scratch. This 7 to 21 day process ensures that what arrives at your door is crafted exclusively for you, rather than pulled off a dusty shelf.
From Sketch to Stitch
Our workshop in Okhla Phase II is where the Mistry identity is formed. Unlike assembly-line manufacturing, our process begins with a blank sheet of paper and a moodboard. We obsess over the ergonomics of a bag or the cushion density of a loafer before the first cut is made.
The Hands That Build
We are proud to highlight the talented craftswomen who form the backbone of Mistry. Each bag and shoe passes through their hands—from pattern cutting and skiving to the final edge painting. By keeping production local in Delhi, we maintain complete oversight of the leather quality and stitching standards.
Why Slow Fashion Matters
We are often asked why our delivery timeline spans 7 to 21 days. The answer lies in our model: we do not use pre-manufactured stock. Every component, from the brass hardware to the vegetable-tanned leather, is sourced and assembled only once your order is confirmed. This reduces textile waste and ensures your product is crafted with fresh materials.
Transparency in Process
We believe you deserve to know where your money goes. When you buy Mistry, you are supporting a bootstrapped, homegrown label that invests in fair wages and artisanal training rather than fast-fashion shortcuts. Whether it is our classic penny loafers or the intricate 'DUPE' Tabi flats, every item carries the mark of a human hand, not a machine.
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