Brand Mascots and Puppetry for Advertising Campaigns
I design custom brand mascots and perform with them to give your advertising campaigns a unique, human touch. From quirky social media characters to professional on-set brand ambassadors, I help your brand tell stories that actually stick.
With Anil Kapoor and the 'Vichaar Kar' puppet I designed for Sahyadri Hospitals. This campaign is a prime example of how a well-crafted mascot can transform complex topics into relatable content.
A clip from one of the ad films featuring the witty banter between Anil Kapoor and the Puneri puppet, VK. The dialogue and performance are carefully crafted to be both entertaining and informative.
A behind the scenes look at the 'AKVK Show' shoot. You can see my team of puppeteers in green suits, a technique used to digitally remove us from the final shot, leaving only the puppet interacting with Mr. Kapoor.
The full puppeteering team with Anil Kapoor. It takes a coordinated effort to bring a character like VK to life, with each puppeteer controlling different parts of the puppet's body.
Here you can see me on the floor, reading lines and operating the puppet while my team assists. This is the unseen hard work that goes into creating a seamless on-screen interaction.
On set with Indian cricket captain Rohit Sharma for a Rasna ad film. It was great fun teaching him some simple hand puppetry for the shoot.
Another moment from the Rasna ad shoot, this time with a child actor. Puppets are fantastic for creating a fun and relaxed atmosphere on set, especially when working with children.
Sharing a laugh with Rohit Sharma and Dabboo Ratnani during the Rasna ad film shoot. These collaborations are always memorable.
Demonstrating a simple hand puppet on the set of the Rasna commercial. Sometimes the simplest puppets can be the most effective for storytelling.
Posing with 'Suraksha Shakti', the electrical safety mascot I designed and brought to life for BSES and the Ministry of Power. I turned a 2D sketch into a full-fledged puppet in just 15 days for their safety day event.
About Brand Mascots & Advertising Campaigns
I do not just build characters; I make sure they perform. For campaigns like the Sahyadri Hospitals series with Anil Kapoor, my team and I use chroma-key suits to manipulate the puppets in real-time. This allows actors to interact naturally with the character, making the final shot feel like a genuine conversation rather than a CGI afterthought.
When you hire me for a brand mascot, you get more than just a static prop. You get a performer. Whether you need a character for a TV commercial, a digital series, or a corporate mascot for an event, I focus on the personality of the puppet.
My process is end-to-end. I handle everything from character sketches and foam or fabric fabrication to the final performance on set. I have brought characters to life alongside Indian cricket legends and film stars, ensuring that the puppet is always camera-ready. My studio in Mumbai is equipped to handle builds ranging from hand puppets to animatronic creatures.
If you are worried about the technical side, do not be. I bring my own team of puppeteers who specialize in green-screen work, ensuring we achieve the exact look your director needs. If you want your audience to stop scrolling and actually listen to your brand voice, a puppet can often bridge that gap in a way a human actor cannot. Let's discuss how we can build a mascot that fits your brand identity.
Satyajit Padhye
I am Satyajit Padhye, and puppetry is a legacy I have carried forward for three generations. I love blending traditional ventriloquism with modern production techniques to create brand mascots that genuinely connect with audiences.
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