Creative Direction & Consulting
Available across United Arab Emirates
I help you turn your ideas into complete visual stories by handling everything from concept planning to shoot execution, working with my team to make your brand or project stand out.
Pricing Guide
Commercial Brand Campaign Direction
Core Creative Development
- Conceptualization: Creation of a detailed visual guide (PDF) defining the narrative, color palette (e.g., bold contrasts), and lighting references.
- Team Briefing: Recommending and briefing the technical team (Photographer, HMU Artist) to ensure visual output matches the approved aesthetic. Note: Technical team fees are paid directly by the client.
Styling & Sourcing Logistics
- Wardrobe Sourcing: Physical sourcing of garments or props from vendors, covering up to 4-5 distinct looks per model.
- Jewellery Curation: Specialized handling of high-value jewellery, ensuring pieces are secured and styled to optimize light reflection.
- Logistics: Coordination of pickup and return logistics for all sourced merchandise.
On-Set Execution
- Creative Direction: 8-hour presence on set to direct model poses, expressions, and framing logic.
- Styling Kit: Provision of professional kit (steam iron, lint rollers, clamps, safety pins, double-sided tape).
- Assistant: Inclusion of one styling assistant to manage steaming and quick changes.
Thematic Editorial & Storytelling Shoot
Narrative & Concept Design
- Storyboarding: Developing specific themes (e.g., Sandstorm, Bohemian Luxe) with a focus on visual storytelling.
- Location Collaboration: Assistance in selecting locations that fit the narrative, such as dunes or heritage architecture.
Advanced Styling & Prop Design
- Character Styling: Sourcing unique, non-commercial pieces (drapes, turbans, avant-garde silhouettes) rather than standard catalog wear.
- Prop Integration: Sourcing specific props essential to the story, such as vintage mirrors or flow fabrics.
- Niche Sourcing: Pulling garments from niche designers that fit specific art direction requirements.
On-Location Direction
- Environment Management: Expertise in handling outdoor elements (wind, natural light) to capture fabric movement and dramatic composition.
- Full Day Supervision: Up to 10 hours on location, including management of wardrobe adjustments in difficult environments.
Celebrity & Red Carpet Styling
Look Curation
- Outfit Sourcing: Leveraging designer relationships to source 3-4 distinct options suited for the specific event vibe.
- Accessories: Curating the complete look including jewellery, footwear, and bags to complement the garment.
Fitting & Alterations
- Trial Session: A dedicated 2-3 hour fitting session to try selected options and mark necessary alterations.
- Tailoring Coordination: Managing the alteration process to ensure the garment fits the specific body type perfectly.
Final Day Execution
- Dressing Service: Professional draping (saree/gown) at the venue to prevent wardrobe malfunctions.
- Glam Team Brief: Briefing the makeup and hair artist on the specific look required to match the outfit.
About Creative Direction & Consulting
My Creative Space
Fashion, food, travel - my world pretty much runs on these. I’m a fashion stylist at heart, but honestly, I’m obsessed with building stories and visuals that actually make you feel something. Creative direction isn’t just my job, it’s how I see the world and connect with people.
What I Actually Do
Creative direction & consulting sounds fancy, but it’s really about teamwork. I help people and brands figure out their vibe and build a whole visual story from zero. Whether you’re lost with photoshoot planning or just want your brand to finally look put together, I’m here.
How I Make Things Happen
- We’ll brainstorm your idea - sometimes it’s just a doodle or a Pinterest board, and we take it all the way to a full-blown shoot.
- I’ll handle everything: mood, story, model direction, dramatic makeup, hair, and making sure every little detail fits.
- I’m big on glamorous and bold looks, but always keeping it real and story-driven. If you want desert habibi vibes or a modern-Indian twist, I’m in.
- I pull together my crew - photographers, makeup artists, hairstylists - and we work as one team. Good energy, always.
Mumbai Roots, Global Moves
Born and based in Mumbai, but I travel tons (UAE sand dunes, crazy city shoots, you name it). If your project needs someone with international eyes and local jugaad (clever fixes), I’m game.
My Style
- Luxe, bold, and unapologetic
- Always about narrative, not just pretty faces
- Fashion brand imagery that actually stands out
If you want to create visuals that feel alive, I’m all ears for your ideas. Let’s make something wild.
Meet your Expert
Riecha Mallick
44 connects in last 3 months
My Story
My passport’s probably more used than my phone, honestly. I’m RiEcha, always hopping from Mumbai to somewhere else, chasing magic and good food. My friends, old and new, keep me grounded – we’ve survived every fashion disaster together! Life’s wild, my bucket list’s nuts, but I’m just rolling with it, grateful for every laugh, every airport run, and every meal that makes me go 'wow'.
My Work
Fashion Styling, Creative Consulting, Education - I style, consult, and teach—mostly in Mumbai but I travel for destination fashion styling too.
Creative Concept Looks - Styling’s my art. I love creating dreamy moments, from red carpet styling to sandstorm shoots.
Team Collaboration in Fashion - I work closely with photographers, makeup artists, and designers. The magic’s always in the teamwork.
Bold Accessories Styling - Accessories are your armour. I help you experiment with looks that let your sparkle do the talking.
