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Bold & Luxe: Jewelry Styling

byRiecha MallickAvailable online globally; Travels across India and Dubai for projectsStarts from₹25,000 per lookView full gallery

Jewelry styling is about more than just the sparkle—it is about building a visual story that makes the piece the star. Whether we are going for dark, moody narratives or vibrant, high-fashion campaigns, I create looks that command attention.

This video brings our festive jewelry collection to life, showcasing the sparkle and craftsmanship of each piece. I directed the styling to feel luxurious and aspirational, perfect for a high-end campaign.

A creative shot from a high-fashion jewelry campaign. We used props and a vibrant color story to create a playful yet luxurious image that highlights the stunning pink and purple gemstones.

This image combines a bold yellow turtleneck with a stunning emerald and diamond choker. The contrast makes the jewelry pop, showing how I use color theory in my styling to create memorable visuals.

A close-up shot focusing on the exquisite detail of an emerald and diamond statement ring. My direction here was to create a sense of mystery and luxury, letting the jewelry be the star.

A candid, joyful moment from a classic jewelry shoot. This style captures the feeling of wearing beautiful pieces, focusing on the emotional connection to luxury accessories.

A powerful portrait for a gold and diamond jewelry campaign. The styling, with the bold red lip and windswept hair, creates a feeling of confident, modern glamour.

This shot captures a sense of movement and drama. The focus is on the model's expression and the elegant gold necklace, creating a dynamic and engaging portrait for the jewelry brand.

A close-up beauty shot where chunky gold accessories take center stage. The styling is modern and edgy, showing how to layer different pieces for a bold, fashion-forward look.

A serene and luxurious portrait showcasing a layered sapphire and diamond necklace set. The styling emphasizes elegance, with closed eyes drawing attention to the makeup and the brilliance of the jewels.

This close-up portrait uses motion blur and warm lighting to create an artistic, high-fashion feel. The focus is on the unique gold choker and the model's intense gaze.

About Bold & Luxe: Jewelry Styling

When I work on jewelry campaigns, my focus is on light management. I spend time observing how a specific gemstone catches the studio lights, and I coordinate directly with the photographer to adjust angles until the sparkle is perfectly captured. This technical attention to detail, combined with my on-set styling kit for quick garment tweaks, ensures we spend our time creating magic instead of fixing wardrobe malfunctions.

Expert stylist with global shoot experience — Approved by the tribe
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Riecha Mallick

Available online globally; Travels across India and Dubai for projectsStarts from ₹25,000 per look

I’m RiEcha, a Mumbai-based stylist who loves turning jewelry into the ultimate conversation starter. I’ve spent years collaborating with brands to create visuals that aren't just pretty—they’re memorable stories that make people stop and stare.

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In this jewellery campaign, I styled a magnificent emerald and polki bib necklace with a simple pink halter top. This allows the intricate, multi-layered design of the traditional Indian jewellery to be the undisputed star of the shot.4
For this fine jewellery shoot, I paired statement diamond and emerald earrings with a powder blue brocade blazer. The styling creates a modern, powerful look while drawing attention to the exquisite craftsmanship of the accessories.
A throwback to a jewellery campaign where I combined a vibrant pink silk shawl with a stunning polki necklace and earrings. The rich colors and textures create a luxurious backdrop that makes the fine jewellery pop.
This shot from a diamond jewellery campaign features a cascading lariat necklace and matching earrings. I styled it with a sequined blue gown to create a glamorous, red-carpet-ready look that emphasizes the brilliance of the stones.

Jewellery & Accessory Styling for High-Impact Campaigns

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Parul GaubaTakes projects across Delhi NCR; travels pan-India for shoots
A striking portrait where the styling is built around the accessories. The bold, sculptural pink shoulder detail and oversized gold earrings are the focus, complemented by a sharp, winged eyeliner to create a high-fashion look.23
This image is a study in texture and detail. I styled this heavily embellished jacket with coin details and intricate beadwork, using the model's pose to draw attention to the statement ring and cuff bracelets.
A full-length shot showcasing a modern interpretation of classic elegance. I styled this black sequined saree with a statement emerald green choker, adding a pop of color and a touch of contemporary glamour to the timeless silhouette.
A portrait highlighting a magnificent carved gemstone necklace. I styled it with a simple, elegant off-white ensemble against a deep green background to ensure the unique, heritage-inspired neckpiece remained the focal point.

Jewelry & Accessory Styling for Editorial Campaigns

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Vikram SethOn-set styling in Delhi; Travels across India for campaigns
A profile shot from a jewelry editorial, providing a clear view of these stunning fan-shaped earrings and a delicate gold necklace. The model's elegant updo and clean makeup ensure the jewelry remains the focal point.42
A wider shot from the same editorial, showing how the jewelry is styled with a simple purple top. The cool-toned lighting and the model's pose create a sophisticated and high-fashion mood.
A beauty-focused shot for a jewelry campaign, highlighting a diamond choker, rings, and earrings. The model's pose is designed to elegantly display multiple pieces at once, while the blue eyeshadow adds a pop of color.
The same shot in black and white, which emphasizes the sparkle and form of the diamonds. This treatment gives the image a timeless, classic, and luxurious feel.

Expert Jewelry & Accessory Styling for Brands and Editorials

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Gaurav BhatiaTravels pan-India for styling and creative direction projects
A beautiful scene from the Tanishq 'A Soulmate Story' film. I styled Patralekhaa in a simple white shirt to ensure her delicate gold necklace would be the focal point as she shares a quiet moment with Rajkummar Rao.6
For this Tanishq campaign, the styling for Rajkummar Rao was kept minimal and comfortable. This ensures that the focus remains on the emotional narrative and the symbolic jewelry.
A close-up shot focusing on Rajkummar Rao's hand and the Tanishq ring. In jewelry campaigns, every detail counts, and the styling must complement without distracting from the product.

Jewelry and Accessory Campaign Styling

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KayalTravels across India for shoots; Studio in Santacruz West, Mumbai
For this jewellery campaign, the goal was to make the pieces pop. I paired heavy, traditional gold jewellery with a modern black lace top to create a striking, high-contrast look that feels both classic and contemporary.11
This beauty shoot was all about creating a bold, graphic look. With clean, pulled-back hair and dramatic lighting, the focus is entirely on the model's face and the vibrant red lipstick.
A commercial beauty shot for an eyeliner product. I styled the model with a sequined top and a simple top-knot bun to create a glamorous party look, letting the sharp winged eyeliner be the hero.
Another look from the same beauty campaign, this time showcasing a profile view. The styling is kept elegant and minimal to draw attention to the precise application of the gel eye liner.

Professional Jewellery and Beauty Campaign Styling

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Sheeba MattaAvailable for shoots across Delhi NCR and pan-India
A dramatic, high-fashion look for a magazine cover shoot with actress Ritu Varma. I styled her in this incredible tiered metallic gown, creating a powerful and glamorous editorial image.14
A jewelry campaign shoot where I styled two models in contrasting lehengas. The soft pink and elegant white outfits provide the perfect canvas to showcase the stunning diamond and gemstone jewelry sets.
Styling for the cover of Varaa Bridal Magazine with the talented Ritu Varma. This look was all about modern glamour, pairing a unique black embroidered dress with a classic convertible for a chic, sophisticated shot.

Editorial and Brand Styling

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Studio9696Studio in T. Nagar, Chennai; Available for projects across India and the US

More from Creative Direction & Consulting by Riecha Mallick

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