Live Sneaker Customization for Events and Brands
Painting sneakers in my studio is one thing, but doing it live at an event with a crowd watching? That is a whole different adrenaline rush. I love bringing that energy to brand activations.
My collaboration with Adidas in Pune was a wild ride. I was invited for a custom sneaker activation and ended up painting over 30 pairs in under 24 hours for the launch of a new sports shoe.
My first luxury brand collaboration! I worked with TUMI to create hand-painted luggage tags inspired by Indian cities for their store preview at Jio World Drive. They were all claimed within 30 minutes.
Here I am after a big project for Diageo. I was commissioned to paint 22 pairs of Nike Air Force 1s, and it was an amazing experience working on such a large batch order.
At the Adidas event, I started with some custom Sambas, hoping the idea would catch on. This pair features a classic leopard print design that was a big hit with customers.
This is what batch painting 22 pairs of shoes at once looks like. For the Diageo project, I had to be super efficient to get them all done on time, painting each layer on all the shoes simultaneously.
Florals were a very popular request among the customers at the Adidas live painting event. I created several different floral designs on various Adidas models like the Superstar and Forum.
A blast from the past. During the Adidas event, a customer requested one of my very first designs from when I started customizing: a green dragon on a pair of Adidas Superstars.
About this collection
Live painting is all about the hustle. Whether it is a store launch or a brand activation, I work fast to deliver quality art on the spot. I have done everything from painting 22 Nike Air Force 1s for Diageo to custom TUMI luggage tags that sold out in under 30 minutes, so I know how to manage volume without cutting corners.
The High-Energy Hustle
People ask if live customization is stressful. Honestly? It is exactly the kind of chaos I thrive in. When I partner with brands like Adidas or Diageo, I am not just painting; I am creating an experience.
What I Bring to Your Event
- Speed & Precision: You saw the Adidas event—30+ pairs in under 24 hours. I have specific techniques for batch painting that keep the art consistent, even when the clock is ticking.
- Crowd Engagement: It is not just about the final product. I love interacting with your guests, walking them through the process, and making them feel part of the creation. It turns a standard product launch into a memory they get to wear home.
- Logistics & Setup: I come prepared. Whether you need custom luggage tags, sneaker swoosh painting, or intricate character art on the spot, I manage the setup to keep things running smooth.
Let's Collaborate
I have worked with luxury labels and global sportswear giants. Whether it is a private store preview or a large mall activation, I adapt the design to fit the vibe of your event. If you want to elevate your brand presence and offer something truly unique, let us chat.
Ridhii Makkar
Hi, I'm Ridhii. Live events are where my art really comes alive. It is high pressure and high energy, and I would not have it any other way.
What are you planning?
Search for specific event types or sneaker customization services to see if I am a match.
More from Wearable Art & Fashion Customization by Ridhii Makkar