Tribe Verified

Live Sneaker Customization for Events and Brands

byRidhii MakkarShips across IndiaStarts from₹4,500 Per Pair (Artwork Fee)View full gallery

Painting sneakers in my studio is one thing, but doing it live at an event with a crowd watching? That is a whole different adrenaline rush. I love bringing that energy to brand activations.

My collaboration with Adidas in Pune was a wild ride. I was invited for a custom sneaker activation and ended up painting over 30 pairs in under 24 hours for the launch of a new sports shoe.

My first luxury brand collaboration! I worked with TUMI to create hand-painted luggage tags inspired by Indian cities for their store preview at Jio World Drive. They were all claimed within 30 minutes.

Here I am after a big project for Diageo. I was commissioned to paint 22 pairs of Nike Air Force 1s, and it was an amazing experience working on such a large batch order.

At the Adidas event, I started with some custom Sambas, hoping the idea would catch on. This pair features a classic leopard print design that was a big hit with customers.

This is what batch painting 22 pairs of shoes at once looks like. For the Diageo project, I had to be super efficient to get them all done on time, painting each layer on all the shoes simultaneously.

Florals were a very popular request among the customers at the Adidas live painting event. I created several different floral designs on various Adidas models like the Superstar and Forum.

A blast from the past. During the Adidas event, a customer requested one of my very first designs from when I started customizing: a green dragon on a pair of Adidas Superstars.

This is what you missed while I was busy with the Diageo project. I created a custom swirl design inside the Nike swoosh, paired with bright neon laces for a standout look.

I painted so many different designs at the Adidas event. This collage shows a few of them, including a red bandana print, a simple bow design, and the leopard print Superstars.

Even a simple-looking design can be tough to execute perfectly, especially when you have to replicate it on 22 pairs of shoes. This swirl pattern required a steady hand and a lot of patience.

About Brand Collabs & Live Events

Live painting is all about the hustle. Whether it is a store launch or a brand activation, I work fast to deliver quality art on the spot. I have done everything from painting 22 Nike Air Force 1s for Diageo to custom TUMI luggage tags that sold out in under 30 minutes, so I know how to manage volume without cutting corners.

Similar work from other experts

Browse through Curated picks from other experts on mytribe