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Live Sneaker Customization for Events and Brands

byRidhii MakkarShips across IndiaStarts from4,500 Per Pair (Artwork Fee)View full gallery

Painting sneakers in my studio is one thing, but doing it live at an event with a crowd watching? That is a whole different adrenaline rush. I love bringing that energy to brand activations.

My collaboration with Adidas in Pune was a wild ride. I was invited for a custom sneaker activation and ended up painting over 30 pairs in under 24 hours for the launch of a new sports shoe.

My first luxury brand collaboration! I worked with TUMI to create hand-painted luggage tags inspired by Indian cities for their store preview at Jio World Drive. They were all claimed within 30 minutes.

Here I am after a big project for Diageo. I was commissioned to paint 22 pairs of Nike Air Force 1s, and it was an amazing experience working on such a large batch order.

At the Adidas event, I started with some custom Sambas, hoping the idea would catch on. This pair features a classic leopard print design that was a big hit with customers.

This is what batch painting 22 pairs of shoes at once looks like. For the Diageo project, I had to be super efficient to get them all done on time, painting each layer on all the shoes simultaneously.

Florals were a very popular request among the customers at the Adidas live painting event. I created several different floral designs on various Adidas models like the Superstar and Forum.

A blast from the past. During the Adidas event, a customer requested one of my very first designs from when I started customizing: a green dragon on a pair of Adidas Superstars.

This is what you missed while I was busy with the Diageo project. I created a custom swirl design inside the Nike swoosh, paired with bright neon laces for a standout look.

I painted so many different designs at the Adidas event. This collage shows a few of them, including a red bandana print, a simple bow design, and the leopard print Superstars.

Even a simple-looking design can be tough to execute perfectly, especially when you have to replicate it on 22 pairs of shoes. This swirl pattern required a steady hand and a lot of patience.

About Brand Collabs & Live Events

Live painting is all about the hustle. Whether it is a store launch or a brand activation, I work fast to deliver quality art on the spot. I have done everything from painting 22 Nike Air Force 1s for Diageo to custom TUMI luggage tags that sold out in under 30 minutes, so I know how to manage volume without cutting corners.

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