Menswear Styling & Creative Direction for Shoots
I do not just pick clothes; I build a visual identity. Whether it is a sharp suit for a high-stakes shoot or a relaxed look that feels like you, I handle the vision from mood board to the final frame. ✨
Here’s a look at what happens behind the scenes on a menswear shoot. I directed and styled these looks for Rajeev Sen, including a classic three-piece suit and a monochrome outfit, working closely with the team to get the perfect shot.
The creative direction for a menswear shoot involves careful planning. This collage shows the process of selecting outfits from the clothing rack and reviewing the final concept in the lookbook with the client.
About Menswear Styling & Direction
When I style menswear, I do not just hand over a rack of clothes. I coordinate with custom designers to ensure every piece fits your frame perfectly, and I am on set with my kit, including steamers, tape, and pins, to make sure the collars sit right and the look stays sharp under studio lights.
My approach to menswear is about storytelling. I start with a vibe check to understand your goals, whether it is for a corporate campaign or a personal brand shoot. I then develop a mood board that defines the color palette and stylistic direction.
I manage the sourcing directly. For custom fits, I collaborate with designers to create pieces that fit your unique measurements, and for ready-to-wear, I scout high-street brands. On the shoot day, my role shifts to on-set management. I am there to adjust fabrics, fix lighting reflections, and ensure the posture looks natural and confident.
I have worked on various campaigns, including celebrity styling where precision is non-negotiable. Whether you need a classic three-piece suit or a relaxed, monochrome casual outfit, I ensure the look is cohesive and polished. I am based in Mumbai but I am happy to travel across India for your project. If you are looking for someone to lead the creative direction of your next shoot, let us talk.
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