About Fashion Styling & Creative Direction

How I Work With Style & Ideas

I’m usually on set or deep in a mood board, finding ways to tell stories through clothes and visuals. For me, fashion styling and creative direction is about more than picking out outfits - it’s about shaping a vibe that feels true to you or your brand.

What Happens When We Work Together

• We start with a vibe check. I want to know the heart of your idea, the mood, and the message you want out there.
• I’ll put together a concept and mood board creation for photoshoots so we’re clear on the look and feels.
• Wardrobe edit is next - whether it’s a custom piece from a designer or something cool from my network, I sort the styling.
• On shoot days, I’m hands-on, adjusting outfits, fixing tiny details, making sure every shot lines up with what we imagined. Full Chintu mode sometimes, but I don’t miss a thing.

What I Love Styling

• Menswear creative direction - from suits that say “boss” to chill casuals, I’m into putting personality in men’s looks.
• Indian festive fashion styling and contemporary Western looks for women - sarees, gowns, jumpsuits, you name it.
• Power dressing for corporate branding - tailored blazers, sharp lines, and pieces that feel strong.

Behind The Scenes

I always work with a team - photographers, makeup artists, hair stylists. We chat, we plan, we make sure every little thing adds up visually. That’s what makes it magic for me.