Editorial & Brand Campaign Makeup Services
From high-fashion runways to luxury brand campaigns, I create camera-ready makeup that balances artistic vision with flawless execution. My focus is always on skin that looks like skin, even under studio lights.
For designer Shweta Kapur during Lakme Fashion Week, I created a sleek and modern beauty look. The focus was on softly sculpted skin and subtly defined eyes to complement her chic, contemporary style.
A black and white shot that emphasizes the clean lines of the makeup and the modern silhouette of the outfit. This minimalist approach to glam is perfect for high-fashion contexts.
This image captures the effortless elegance of the Fashion Week look. The makeup is understated yet polished, allowing the designer's personal style and outfit to take center stage.
Another angle of Shweta Kapur's modern glam. The soft lighting highlights the subtle glow on her skin and the clean definition around her eyes, a signature of my "no-makeup makeup" style.
A full-length view showing how the minimal makeup look works with the entire ensemble. It’s about creating a cohesive aesthetic that feels both effortless and high-end.
For this Louis Vuitton feature with stylist Sanjana Batra, the makeup had to be as timeless and elegant as the brand itself. I created a sleek, simple, and stunning look with a focus on flawless skin.
A full shot showcasing the iconic Louis Vuitton coat and bag. The makeup is clean and minimal, ensuring it enhances the model's features without distracting from the luxury products.
This portrait highlights the natural and polished makeup look. It’s a perfect example of commercial makeup that feels authentic and looks sophisticated on camera.
A close-up of the clean beauty look for the Louis Vuitton shoot. The skin is radiant, the brows are groomed, and the eyes have just a touch of definition, creating a look of understated luxury.
The high-fashion context of this shoot required a makeup look that was both modern and timeless. This clean, polished aesthetic is perfect for brand campaigns and editorial features.
About Brand Campaigns & Photoshoots
Commercial photography requires more than just a beautiful look; it demands technical precision that holds up under harsh studio lighting. I focus on flash-proof skin prep and HD-optimized application, ensuring the makeup remains seamless in raw files and final prints. Whether we are tackling a grueling 8-hour set or a tight editorial schedule, my priority is keeping the skin fresh and the features defined, minimizing the need for heavy post-production work.
On professional sets, makeup needs to tell a story while remaining practical. I work closely with photographers, stylists, and art directors to align with the creative vision, whether it is a clean, no-makeup aesthetic for luxury labels or bold, edgy looks for high-fashion spreads. Having worked on sets ranging from Lakmé Fashion Week to campaigns for brands like Louis Vuitton, I understand that my role is to support the production, not just apply product.
My kit is built for high-resolution cameras. I use silica-free, HD-optimized products that prevent flashback and maintain texture, ensuring the skin looks natural even in 4K. For full-day commercial shifts, I provide continuous on-set support—monitoring images, fixing shine, and managing look transitions between 3 to 5 changes as needed. If we are shooting outdoors or in changing light, I adjust intensity in real-time to match the environment. We can discuss your project scope, mood boards, and specific requirements to ensure the look perfectly matches your campaign’s tone.
Priya Todarwal
I have spent over two decades mastering what looks good on camera, from intense studio flash to natural sunlight. I am all about collaboration, so bring your mood board and let’s create something timeless together.
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