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The Real Story Behind Pink Box

byPink BoxDelivers across Delhi NCR; 8 store locationsStarts from350 per boxView full gallery

I don't believe in perfect marketing, just honest work. Here is the messy, real side of building our eggless bakery from the ground up in Delhi.

We've always been an eggless bakery, but recently the law changed. Here’s the story of why we had to remove the "100%" tag from our branding, a lesson in compliance for all food business owners.

The reality of being an entrepreneur. You start a business to avoid the 9-to-5, but you end up working 24/7. It's a grind, but I love what I do.

We sometimes get comments that we are expensive. While we joke about it, the truth is we never compromise on quality ingredients and the care that goes into making every dessert.

About The Story of Pink Box

If you've ever wondered why we changed our branding from '100% eggless' to 'Purely Eggless,' it wasn't a change in recipe. It was a lesson in compliance. We hit a snag with FSSAI regulations, and rather than hide it, we shared it. That's how we run things at Pink Box—no shortcuts, no hiding, just being straight with you about what goes into our cakes and our business.

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