Fashion Styling, Content & Brand Collaborations
I believe in dressing for the vibe and telling real stories. Whether you need a campaign styled, a store launch covered, or a fresh take on your brand narrative, let's make it look good.
I love a good color theme. This shot is a fun way of showing my personal style, coordinating my chartreuse dress with my cocktail and nails. It’s all in the details.
It was an honor to be featured in the quarterly magazine by Andaz Delhi. This video gives a behind the scenes look at the feature, which was part of a fantastic shoot about culture, heritage, and fashion.
Attending the True Browns store launch at DLF Mall of India. I chose this printed co-ord set from their collection to showcase their festive, contemporary Indian wear.
A close up of the gorgeous 'Nandi' danglers from 1029 Collective. I love working with and promoting homegrown designers who create such beautiful statement jewelry.
Another angle of the 'Nandi' earrings. When featuring accessories, I make sure to get multiple shots to show the craftsmanship and how the piece looks from different perspectives.
Wearing a stunning royal blue kaftan by Rishi and Vibhuti for their new store launch. This is a perfect example of the kind of elegant, pre-bridal, and festive wear I love to style and feature.
At the new Elisha Wadhwani store opening, standing next to her incredible couture creations. I wore her ultra-feminine ruffled black top to support the designer and showcase her detailed work.
I'm a big supporter of conscious fashion, and this printed dress from Doodlage is one of my favorites. I styled it with vintage accessories to create a look that is both stylish and sustainable.
Poolside style is all about the accessories. Here I'm showcasing a cute, artisan-backed bag from Sirohi, perfect for carrying summer essentials. I love promoting brands that are making a difference.
Some days are just about styling based on vibes. I paired this comfortable red shirt dress from From Out East with a bold statement necklace from Forest of Chintz for a look that's effortlessly cool.
About Fashion, Styling & Collaborations
I don't believe in just plugging products for a quick post. My approach to fashion styling and brand collaborations is about finding the narrative thread that makes people actually stop and look. Whether it is styling a festive campaign, curating a look for a store launch, or producing a social media reel, I focus on how the pieces live in the real world—how they move, how they feel, and how they tell your brand's unique story.
Fashion styling is often treated as just the clothes on your back, but I treat it as building a character. My process starts with understanding the brand's core values—whether you are an emerging conscious label or an established luxury house. I focus on creating a narrative that bridges the gap between high-fashion aesthetics and real-world accessibility.
When we collaborate, I do not just show up to model. I handle the styling, the moodboarding, and the visual direction to ensure the final assets are ready for your feed. My work is informed by my background as a content creator; I understand exactly what makes a viewer pause mid-scroll. From sourcing pieces that suit different body types to mixing vintage items from my own wardrobe for a classic, layered look, I bring a personal touch that generic influencer marketing lacks.
I am particularly passionate about conscious fashion, body positivity, and contemporary Indian wear. If your brand is looking for someone to curate a lookbook that feels organic, or to attend an event to generate genuine buzz, I bring my network and my distinct, colorful style to the table. Let’s create content that isn't just pretty—let’s create stories that actually connect with your audience.
Parul Gauba
Hi, I’m Parul. I am a stylist and storyteller who believes in dopamine dressing and breaking the rules. I help brands find their voice through authentic content that feels like a conversation, not a commercial.
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