Food & Cocktail Content Creation
I focus on the story behind the menu. From conceptual cocktail bars to local cafes, I create content that captures the real vibe of your establishment.
I'm a true cocktail nerd, so when I find a menu as conceptual as the one at Arts Room Delhi, I have to share it. This is the CD rack that inspired their menu of nine cocktails based on nine iconic artists, a brilliant touch that sets the stage for the experience.
This was the 'King Kunta' cocktail, inspired by Kendrick Lamar. It was bold, smooth, and incredibly Instagrammable, served with a prop dollar bill. The presentation was kickass and completely unexpected, which is exactly the kind of detail I love to capture.
A close up of the 'King Kunta' cocktail, showing the gold flakes suspended in the drink. I focus on these small, luxurious details to create visually rich content that showcases the quality and creativity of a menu.
The 'Girls Just Wanna Have Fun' cocktail, a pop coded drink perfect for brunch. I styled this shot to capture its fun, girly vibe, placing it against the pampas grass and the Beyoncé 'Lemonade' album for context.
This is the 'Hit The Road Jack', an ode to Ray Charles and a creative take on the Espresso Martini. The edible piano key garnish was a genius touch that I had to feature, as it perfectly ties the drink to its musical inspiration.
The decor at La Croûte is as beautiful as their food. I captured this shot of their floral chandelier to set the scene and convey the charming, whimsical atmosphere of the cafe.
For La Croûte's first anniversary, I highlighted their famous pecan pie. This flat lay shot with the invitation card creates a narrative around the event and showcases one of their signature dessert offerings.
A delicious stack of blueberry cheesecake pancakes from La Croûte. When creating food content, I focus on capturing the textures and layers to make the dish look as irresistible as it tastes.
This spread at La Croûte shows the variety they offer, from sandwiches and pasta to classic fries. I compose my shots to give a comprehensive view of the menu, helping potential customers see the breadth of options.
The savory chicken pot pie from La Croûte, a perfect example of their comforting and high quality fare. I make sure to capture both savory and sweet dishes to provide a balanced review of a restaurant's menu.
About Food & Cocktail Experiences
When I approach a new restaurant or bar, I look for the narrative hooks that make an experience unique. I focus on elements like the lighting, the plating technique, and the concept behind a signature drink, as these are the details that turn a casual viewer into a customer.
Food and beverage marketing requires more than just good lighting. It demands an understanding of how to communicate the soul of a venue to an audience that has already seen it all.
My process for restaurants and bars centers on three pillars:
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Concept mapping: I analyze your menu and venue aesthetic to find the story, whether it is a music-inspired cocktail list at a spot like Arts Room or the comforting, home-style appeal of a place like La Croûte.
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Authentic capture: I shoot content that feels lived-in. I prefer lifestyle moments and natural angles over stiff, staged photography because audiences connect with reality.
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Engagement-first copy: The words attached to the visuals matter. I write captions that provide context, whether it is detailing the flavor profile of a dish or explaining why a specific drink is worth the visit.
I work across Delhi NCR to help lifestyle brands, cafes, and fine dining destinations establish a distinct digital presence. My goal is simple: to make your audience crave your space as much as I do.
Parul Gauba
I am Parul, a stylist and cocktail enthusiast who brings a sharp eye for detail to every project. My goal is to capture the essence of your restaurant or bar so potential diners get a genuine sense of the vibe before they step in.
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