About Creative Direction & Campaign Styling

How I Approach Creative Direction

Bringing a brand’s vibe into visuals is tricky - most folks struggle to get campaign shots that actually feel personal. That’s where I jump in. With 8+ years in the field and a background teaching creative theory, I know how to turn big ideas into images that actually connect.

My Dual Role

Everything starts and ends with one vision, because I’m both the stylist and the photographer. So there’s no back-and-forth confusion, and the mood we plan is the mood you get. I build the look, direct the team, and shoot the final frames - it’s all seamless.

The Process

• First, we dig into what makes your brand tick. I help shape the campaign story and build mood boards that guide everything - colors, props, lighting.
• Next, I curate outfits and accessories, call in the right creative crew, and style every detail on set. You get my network and my eye for Modern Indian brand visuals.
• Finally, I shoot. My style is artistic and real, with zero heavy retouching. You get authentic fashion campaign photography - images that look honest, not airbrushed.

What Drives My Work

I’m all about mixing Indian elegance with a modern twist, keeping things real, and making sure every photo tells a story. I work best with brands that want visuals that feel engaging and believable, not just pretty.