Creative Direction & Campaign Styling
Available across India
I handle everything from campaign concept to final shoot myself, so your brand gets consistent, real visuals with a modern Indian style.
Pricing Guide
Commercial Wardrobe & Jewelry Styling
Pre-Production & Sourcing
- Wardrobe Sourcing: Curation and procurement of 6-8 complete looks from designer networks or high-street brands.
- Jewelry Focus: Specialized selection of jewelry including layered necklaces and matha pattis to match the aesthetic.
- Logistics: Coordination of all pickups and returns for sourced merchandise (courier costs billed to client).
On-Set Execution
- Duration: Up to 8 hours of styling service.
- Draping & Fitting: Professional saree draping, dupatta setting, and pinning for camera-ready fits without digital manipulation.
- Crew & Kit: Includes one styling assistant and a professional kit with steamers, tapes, and clamps.
End-to-End Visual Campaign
Creative Direction
- Narrative Design: Creation of a detailed mood board and storyline (e.g., Vintage or Minimalist).
- Team Curation: Scouting and booking coordination for models, locations, and makeup artists (fees paid by client).
Styling & Photography
- Wardrobe: Sourcing of 8-10 full looks including garments, heavy jewelry, and props.
- Principal Photography: Meghna Kotawala acts as lead photographer for an 8-10 hour shift using natural light techniques.
- Set Design: Arrangement of props like flowers, fabrics, and furniture.
Post-Production
- Deliverables: 15-20 high-resolution edited images.
- Style: Signature color grading with minimal skin retouching to maintain authenticity.
Brand Narrative & Concept Consultation
Visual Strategy
- Mood Boarding: Creation of a comprehensive visual deck covering color palettes, lighting references, and posing guides.
- Discovery: Deep-dive consultation to align brand ethos with campaign goals.
Production Planning
- Team Selection: Curated list of recommended photographers, models, and makeup artists suited to the budget.
- Style Guide: A detailed PDF brief guiding the client on garment and jewelry selection (physical sourcing not included).
- Final Check: Virtual pre-shoot call to approve client-prepared looks.
About Creative Direction & Campaign Styling
How I Approach Creative Direction
Bringing a brand’s vibe into visuals is tricky - most folks struggle to get campaign shots that actually feel personal. That’s where I jump in. With 8+ years in the field and a background teaching creative theory, I know how to turn big ideas into images that actually connect.
My Dual Role
Everything starts and ends with one vision, because I’m both the stylist and the photographer. So there’s no back-and-forth confusion, and the mood we plan is the mood you get. I build the look, direct the team, and shoot the final frames - it’s all seamless.
The Process
- First, we dig into what makes your brand tick. I help shape the campaign story and build mood boards that guide everything - colors, props, lighting.
- Next, I curate outfits and accessories, call in the right creative crew, and style every detail on set. You get my network and my eye for Modern Indian brand visuals.
- Finally, I shoot. My style is artistic and real, with zero heavy retouching. You get authentic fashion campaign photography - images that look honest, not airbrushed.
What Drives My Work
I’m all about mixing Indian elegance with a modern twist, keeping things real, and making sure every photo tells a story. I work best with brands that want visuals that feel engaging and believable, not just pretty.
Meet your Expert
Meghna Kotawala
30 connects in last 3 months
My Story
Honestly, if you'd told me back in college I'd be styling brides and grooms, I would've laughed. I studied psychology, journalism, literature - even taught for a bit. Bounced around, tried everything, never sure what my 'thing' was. Turns out, all those detours brought me here. Now, I mix my love for fashion with understanding what people really feel. That moment when a bride calls me a 'magician' – that's my magic. Styling, storytelling, and a dash of comeback energy, that's me.
My Work
Full Wedding Styling - I handle styling for brides, grooms, families, trousseau curation, jewellery, creative direction, and even wedding favours.
Virtual Bridal Styling for NRIs - No need to fly to India. I do everything online - consultations, fittings, designer meetings, stress-free.
Personalized Wardrobe Building - I help you build a customized wedding wardrobe, so every outfit fits your story and you’ll actually wear it again.
Minimal, Maximal, or Heritage Vibes - Want a minimal Kiara bridal look or Rajwada heritage wedding style? I’ll help you find your unique vibe.