Creative Direction & Styling
Available across Ghaziabad
I handle everything from concept to set styling so your brand visuals tell a clear story and stand out, not just look good.
Pricing Guide
Commercial Product & Prop Styling
Pre-Production
- Mood Boarding: creating a visual direction PDF with color palettes and lighting references.
- Sourcing: physical market runs to acquire backgrounds, botanicals, and props (purchase costs billed at actuals).
On-Set Execution
- Texture Styling: technical handling of creams and liquids using palette knives and syringes for smears or drops.
- Arrangement: artistic 'hero' placement of products and props.
- Light Interaction: adjusting props for specific shadow and reflection requirements.
- Team: includes lead stylist and one assistant.
Food & Beverage Styling
Culinary Styling
- Plating: chef-level arrangement of dishes to maximize visual volume.
- Freshness Control: using technical aids like oil sprays and glycerin to maintain food appearance under studio lights.
Beverage Techniques
- Condensation: creating permanent 'sweat' on glasses and bottles using matte sprays.
- Liquid Management: stabilizing foam for beer or coffee and managing pour shots.
Prop Setup
- Surface Styling: setting up textures like marble or wood.
- Selection: sourcing photogenic matte-finish crockery to prevent unwanted glare.
Campaign Art Direction & Set Design
Strategy & Direction
- Concept: developing the visual narrative and theme (e.g., luxury, minimalist).
- Supervision: directing the visual frame, lighting mood, and angles during the shoot.
Set Construction
- Build: designing and supervising physical set elements like false walls or painted flats.
- Furniture: sourcing and arranging large pieces like sofas and soft furnishings (rentals billed at actuals).
Project Management
- Coordination: managing assistants for set changes and heavy lifting.
- Styling: detailed placement of accessory props to create a 'lived-in' atmosphere.
About Creative Direction & Styling
How I Roll
I’m Raminder, Gurgaon-based stylist and creative director. What I do isn’t about just pretty pictures - it’s about the vibe, the story, and making your brand pop. Whether it’s food that screams ‘yummm’ or a product you want to grab, I’m here to help you connect with your people.
My Creative Process
- We kick off with brainstorming, figuring out the mood and story for your shoot. This is where brand visual storytelling comes in - I want your visuals to do more than just sit pretty.
- Styling is hands-on for me: I’m all over the props, set design, and details, so your product stands out as the hero.
- Collaboration is key. I work closely with photographers and production teams to pull off the shoot just how we imagined.
Types of Shoots I Do
- Food campaign styling: From pancakes at brunch to moody whiskey shots, I make food and drinks look mouthwatering.
- Beauty & skincare: Natural ingredients, fresh props, clean visuals - I bring out the best in every bottle.
- Home & lifestyle: Cozy corners, luxe tablescapes, and scenes that actually feel lived-in.
Bigger Picture Stuff
I also help brands develop seasonal campaign concepts and full-blown visual narratives - not just single shots. Whether it’s a Valentine’s beer shoot or a wild IPL collab, it’s about keeping things memorable and a little bit crazy.
What Matters
Some shoots just hit different, yaar. Whether we’re chasing the chaos of food or the elegance of Banaras, I’m all about making it real and unforgettable.
Meet your Expert
Raminder
29 connects in last 3 months
My Story
Hey, I’m Raminder. Photographer, stylist, mostly wandering between Gurgaon and Delhi, camera in hand. My feed’s just my visual diary—sometimes it’s brands, sometimes it’s friends. That shoot with my friend, a total brown goddess, golden hour, magic. I’m always chasing that spark, whether it’s in people or products. I’m about weaving stories, not just clicking pics. Hoping to keep at it, even when I’m old and grey.
My Work
Visual Storytelling Services - I do food and product photography, art direction, concept creation, prop and set styling, and video content for brands.
Collab and Concept Creation - I love teaming up with other creatives, handling art direction and styling to set the vibe. Teamwork always.
Fresh Brand Visuals - I shoot clean, fresh aesthetic brand visuals—think berry heaven lip balms or whiskey for special occasions.
Capturing Emotions and Luxury - It’s about the feeling too. Did a shoot for बनारस (Banaras), all about elegance, luxury, and those tiny details.
