Editorial & Campaign Makeup Looks
Creating makeup that tells a story and shines on camera, whether for magazine features, fashion campaigns, or ad films.
A sophisticated look for the Gulabo by Abu Sandeep campaign. The makeup is classic and elegant, with a clean low bun and a neutral palette to complement the vibrant red saree.
A group shot from the Gulabo campaign, showcasing two complementary makeup looks. Both styles are clean and refined, allowing the unique designs of the sarees to shine.
Another look from the Gulabo by Abu Sandeep shoot. The makeup remains consistent with a focus on elegant, defined features that work beautifully with the modern, graphic saree.
A close-up of the makeup for this colorful, artistic blouse. I kept the makeup minimal and fresh to balance the vibrant patterns of the outfit.
A full-length shot showcasing a modern ethnic look. The makeup is clean with a soft smokey eye, paired with simple hair to complement the layered blue outfit.
A behind-the-scenes video from the Gulabo shoot. This look features soft, rosy tones on the eyes and cheeks for a fresh, festive feel that pairs perfectly with the royal blue kurta.
A dynamic video from a campaign for Label Shivani Nirupam. It showcases multiple outfits with a consistent makeup theme of glowing skin and softly defined eyes, proving versatility across different styles.
A vibrant look for the Label Shivani Nirupam campaign. The makeup is fresh and dewy with a simple maang tikka, letting the electric blue of the sharara set be the hero.
A modern and artistic look for the same campaign. The makeup is clean and minimal, allowing the graphic print of the saree-style outfit to make a statement.
A dramatic pose from the campaign shoot. The lighting highlights the subtle contour and glow of the skin, while the makeup remains understated and chic.
About Campaigns & Editorials
For editorial and campaign shoots, I focus on makeup that holds up under studio lighting while maintaining a skin-first finish. I use HD-ready techniques to ensure that whether you are shooting for a fashion label or a beauty brand, the final images require minimal retouching.
My approach to editorial makeup is all about the narrative. When I work on fashion labels like Gulabo by Abu Sandeep or campaigns for various brands, I am not just applying foundation. I analyze the outfit, the lighting, and the overall mood of the shoot to ensure the makeup elevates the visual story without overpowering it.
Achieving that signature glass skin finish on camera requires a precise prep routine. I use luxury products to ensure the skin looks hydrated and radiant under harsh studio lights, which often tend to flatten textures. My goal is always a clean, refined look where the model's features remain the hero.
Collaborating with teams is a massive part of my process. I frequently partner with professional hair stylists to coordinate soft waves, sleek updos, or structured styles that complement the specific garment being shot. This teamwork ensures that the transition from makeup application to the final camera shutter is seamless.
Whether it is an ad film that needs to be bold and graphic or a magazine feature requiring a fresh, sunkissed aesthetic, I adapt my technique to fit the requirements. I am comfortable managing large sets or working in smaller, focused studio environments, keeping the same standard of hygiene and precision throughout.
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