Editorial and Commercial Makeup and Hair
I collaborate with designers and photographers to create concept-driven hair and makeup for fashion lookbooks, ad campaigns, and editorials. I work with the production team to translate the creative vision into the final look.
A close-up video of an edgy, high-fashion look. I created a soft smokey eye and a messy updo with delicate, curly tendrils framing the face to achieve this modern and artistic style.
A dramatic, full-length shot for a fashion brand. The look features a sleek, pulled-back hairstyle and bold red lips, creating a powerful and elegant silhouette.
A sun-kissed, natural look for a jewellery brand campaign. I created a dewy, glowing makeup look and a simple, windswept hairstyle to evoke a sense of effortless beachside beauty.
An editorial shoot with a rustic, literary theme. The makeup is minimal and raw, with a touch of red on the lips and a simple curly tendril to create a character-driven look.
A close-up detail shot from a fashion shoot. The focus is on the flawless, dewy skin and soft nude lip, paired with gentle waves in the hair for a modern, urban vibe.
A full shot from the same fashion campaign. The natural makeup and wavy hair complement the contemporary co-ord set, creating a look that is both stylish and relatable.
A soft and ethereal look from the campaign. The glowing skin and gently tousled hair create a dreamy mood that contrasts with the industrial backdrop.
An avant-garde look for an editorial concept titled "YUME". The makeup and hair are clean and minimal to complement the sculptural white gown and artistic direction of the shoot.
A close-up from the beachside jewellery shoot. The focus is on the glowing, highlighted skin and the simple, messy bun, which allows the statement earrings to stand out.
An edgy look featuring a dark smokey eye and a nude lip. I styled the hair in a messy, textured updo to match the high-fashion, slightly grunge aesthetic of the shoot.
About Editorial & Commercial Work
I don't just show up to apply makeup. For editorial work, I collaborate closely with photographers and stylists to understand the lighting and the garment structure. Whether it’s a wet-look updo for a structured gown or dewy skin for a beachside jewellery campaign, I ensure the hair and makeup hold up under harsh studio lights or outdoor sun without looking heavy or overdone.
In commercial and editorial projects, the makeup needs to tell a story while remaining practical. My focus is on skin texture that reads well in close-up shots and hairstyles that add movement or specific structure, depending on the creative brief.
My approach shifts based on the medium. For fashion campaigns, I pay attention to how hair sculpting shapes the face against high-fashion outfits. For jewellery campaigns, the priority is flawless, radiant skin that complements rather than competes with the product. I understand the pace of a professional shoot and can execute quick changes between looks without delaying the team.
Whether we are shooting in a controlled studio setting with harsh lighting or on-location with natural sun, my kit is curated to ensure the look stays put. I use professional-grade products from brands like MAC and PAC that offer the durability needed for long, multi-hour production days. If you are a designer, brand manager, or photographer looking for a collaborator who understands a clean, deliberate approach and knows how to execute a specific artistic brief, we will work well together.
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