Brand & Product Commercials: Virtual Production & LED Studios
Transform your brand commercials with our high-resolution LED walls and synchronized cinematic lighting, designed to replace traditional location shoots with complete creative control.
A shot from our work with Johnnie Walker, featuring artist Shilo Shiv Suleman. We used our LED wall to create a surreal, cloud-filled staircase and a vibrant, abstract background, providing two distinct visual worlds for the campaign.
A close-up of the custom-built spiral LED wall for the Sunsilk commercial. The vibrant pink and purple patterns were programmed by our team to create a dynamic and visually arresting centerpiece for the ad.
This before-and-after from a Motorola ad shows how we use our lighting rigs to create the look of a moving train. The bottom image reveals the truss with Clay Paky and Prolights fixtures that simulate the train's interior lighting.
This commercial for Kinley (Coca-Cola India) utilized our virtual production services to create a packed cricket stadium. This allowed for complete control over the environment, from the crowd's reactions to the lighting on the pitch.
A behind-the-scenes collage from the Campa commercial shoot at our virtual studio. It shows our camera rigs capturing product shots and the crew collaborating to bring the retro-themed ad to life.
Featuring artist Rashmeet Kaur, this clip from the Johnnie Walker campaign showcases a fluid, fabric-like animation on our LED wall. This created a graceful and dynamic environment that moved with the performer.
For this Johnnie Walker scene, we created a whimsical, illustrated world with birds and foliage. The LED wall served as a live backdrop, allowing the director and DOP to frame the shot with the final visuals in place.
Another look at our work for Johnnie Walker's 'The Walkers List'. The LED wall provided a rich, textured background that could be changed instantly, offering immense creative flexibility for the shoot.
A close-up and wide shot of Rashmeet Kaur from the Johnnie Walker ad. The seamless, high-resolution LED background ensures that the virtual environment looks completely real, even in tight shots.
A view from the control desk during the Sunsilk shoot. Our operators have a live view of the set and the complex lighting console, allowing for real-time adjustments to the visuals on the spiral LED wall.
About Brand & Product Commercials
The real efficiency of our studio setup lies in how we sync our physical lighting kit, including ARRI SkyPanels and Astera tubes, with the virtual background content. By mapping the color temperature and movement of the LED environment directly to the physical lights on set, we ensure products and actors feel naturally integrated into the scene rather than layered over it, which is vital for high-gloss commercial work.
In modern commercial filmmaking, production time is a critical variable. Our virtual production services eliminate the logistical hurdles of location scouting, travel, and weather dependency. Whether shooting a beverage campaign for Kinley or a tech-focused product launch for Motorola, we provide a controlled environment where the background is ready before the camera rolls.
Our Technical Workflow
We operate with high-refresh-rate P2.6 and P3.9 LED panels driven by Unreal Engine. This allows for instant background adjustments—from realistic cityscapes to abstract, high-fashion product backdrops—that are fully customizable in real time.
Lighting for Visual Fidelity
The impact of a virtual set depends entirely on lighting consistency. Our gaffers and intelligent lighting designers work with Claypaky moving heads and ARRI hardware to create physical reflections that match the virtual imagery. This is a requirement for products like jewelry or glassware, where light interaction defines the quality of the shot.
Logistics and Support
Our studios in Goregaon and Malad, Mumbai, are staffed with dedicated video engineers and LED operators. This setup allows directors and DOPs to see the final composition live on the monitors, significantly reducing post-production rendering time. We manage the trussing, rigging, and pixel mapping, ensuring your team can focus on performance and framing.
Light Craft & Sound
We are Light Craft & Sound. We treat every frame like a fresh canvas, using our tech—from Claypaky gear to immersive LED walls—to make a director's vision pop. If you have an idea, we have the crew and the hardware to execute it right on the studio floor.
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