Cinematic Brand Campaigns
I collaborate with brands to create compelling visual narratives, using dramatic lighting and cinematic film techniques to bring your vision to life.
This is our award-winning campaign film for The Leela, Goa. We crafted a narrative around a couple's experience, showcasing the hotel's luxurious ambiance through a series of beautifully composed scenes.
Part of our lifestyle campaign for the Mumbai Indians. This shot on the tennis court captures a feeling of effortless cool, blending sports and fashion with bright, natural light for a fresh, energetic look.
Another powerful image from the Mumbai Indians campaign. The dramatic, sun-filled composition and the confident pose of the model on the umpire's chair create an iconic shot for the sportswear brand.
A lifestyle shot from the Mumbai Indians shoot, showing two models in a natural, outdoor setting. This demonstrates our versatility in creating authentic, relatable moments for a brand's apparel line.
A black and white film for the Silvoostyle jewellery campaign by PN Gadgil & Sons. We focused on creating a glamorous, high-end feel with beautiful bokeh effects and elegant model performances to highlight the intricate jewellery designs.
A striking black and white photograph from the PN Gadgil & Sons jewellery campaign. The image captures a moment of dance and celebration, with the lighting designed to draw attention to the sparkle of the jewellery.
A serene portrait of the iconic Zeenat Aman, shot for a VLCC brand film. The soft lighting and gentle expression perfectly convey the brand's message of timeless beauty and skincare.
About this collection
When we start a brand campaign, the first thing I look at isn't the camera gear—it's the light. Whether we are building a beach set indoors for a real estate shoot or filming a high-energy sports sequence, the goal is always to craft an atmosphere that feels real, not staged. We don't just point and shoot; we build the environment from the ground up, bringing in a full crew and specialized lighting rigs to ensure the final frame has that specific, rich cinematic texture.
Our Approach to Cinematic Storytelling
Film production is a team sport. When you hire us for a brand campaign, you aren't just getting a camera operator; you are getting a production unit. We handle the heavy lifting, from pre-production storyboarding and location scouting to the final DI color grading.
What to expect on set:
- Lighting as a Narrative Tool: We rely on industrial-grade lighting, like 12K HMIs, to shape the mood. We don't just illuminate a subject; we define the contrast and depth that makes an image feel premium.
- Technical Precision: We shoot on large-format cinema cameras like Arri Alexa and Red, utilizing vintage prime lenses and dollies to achieve that fluid, high-end movement associated with broadcast-quality films.
- The Crew: For larger commercial projects, I bring in a specialized team of 25+ professionals, including art directors, costume stylists, and focus pullers. This allows us to fabricate sets on demand or manage complex logistics for high-stakes shoots.
Where We Work
While my studio is based in Tardeo, Mumbai, we travel across India for projects. Whether it is a luxury hospitality campaign at a resort or a fast-paced sports lifestyle shoot at a local stadium, we bring the same attention to detail.
If you have a concept that needs that cinematic edge, let's talk about the logistics. I prefer to start with a conversation about your brand's core values so we can tailor the lighting palette and narrative flow to match your identity.
Vikram Bawa
I'm Vikram. I’ve spent years chasing the perfect dance of light and shadow, filming everything from luxury hotels to international athletes. I work with a dedicated team of pros who handle the technical heavy lifting, which lets me stay focused on directing and capturing the raw emotion on screen.
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