Virtual Production and Cinematic Lighting Portfolio
Explore our recent work in virtual production and high-end cinematic lighting. We use immersive LED volumes and precision light rigs to bring complex visual environments to life for films, commercials, and music videos.
This before-and-after shot from the Hyundai Creta commercial shows how we transform a studio into a breathtaking salt flat. Our immersive LED walls create a seamless, hyper-realistic environment with perfect reflections, all captured in-camera.
For this Sunsilk commercial, we engineered and built a complex, spiraling LED wall structure. This demonstrates our capability to move beyond simple backdrops and create unique, architectural set pieces that define the visual narrative of a project.
We transformed an empty stage into a massive, sold-out concert for the movie 'Saiyaara'. This showcases our ability to execute large-scale virtual productions for feature films, complete with dynamic crowd visuals and integrated stage lighting.
We created the energy of a packed cricket stadium for a Campa commercial, all within our virtual production studio. The top image shows the final shot, while the bottom reveals the LED wall setup that made it possible, saving time and logistical challenges.
This shot from a Motorola ad demonstrates how we build contained, moving environments like a metro train. Our LED walls provide realistic motion and lighting effects that fully immerse the actors in the scene, a technique crucial for vehicle-based shoots.
Our work on the Johnnie Walker campaign highlights our artistic versatility. We created both a surreal, dreamlike nature scene and a vibrant, abstract world of flowing colors, all using our real-time LED backdrop technology.
For the "Po Po" song in 'Son of Sardar 2', we designed a high-energy lighting and visual experience. This before-and-after reveals the complex rig of over 70 Clay Paky Mythos lights programmed to sync perfectly with the on-screen dance performance.
In this commercial for Caratlane, we created a serene desert landscape under a starry night sky. This demonstrates our ability to craft atmospheric and beautiful virtual locations that enhance the mood for luxury brand storytelling.
About Featured
Virtual production is more than just placing an LED wall behind your subject. We sync real-time camera tracking with precision lighting from our Claypaky and ARRI inventory to match the virtual environment perfectly. Whether you require the hyper-realistic reflections of a car commercial or the complex atmosphere of a music video sequence, our setup ensures that the light falling on your actors and products is physically accurate to the digital backdrop, not just projected.
Our work relies on the seamless integration of hardware and software. We run high-resolution LED volumes (P2.0 to P3.9) powered by Unreal Engine, utilizing Mo-Sys or Vive tracking to ensure the background perspective shifts correctly with the camera. This approach replaces traditional location scouting for complex environments like moving trains or stadium concerts, significantly reducing on-set logistical challenges.
Core Technical Capabilities
- Real-time Synchronization: We use genlock and timecode syncing hardware to prevent scan lines and ensure the LED refresh rate matches your camera shutter.
- Integrated Lighting: We treat lighting as part of the volume. By using ARRI SkyPanels and Claypaky moving heads that communicate with our media servers, the ambient light on your set changes dynamically as the virtual scene shifts.
- Complex Geometry: We specialize in custom LED structures, such as the spiraling arrays used in our recent work, moving beyond simple flat backdrops to create immersive 360-degree environments.
Our Crew-First Approach
Gear is only as effective as the team operating it. Every project includes a dedicated virtual production supervisor, an Unreal Engine operator, and a gaffer who understands how to blend physical and digital light. We manage the technical complexity so your creative team can focus on the performance. From high-energy dance sequences to controlled product shoots for luxury brands, we provide the infrastructure needed to execute high-concept visuals within a controlled studio environment.
Light Craft & Sound
We are Light Craft & Sound, and we treat every project as a fresh technical challenge. We partner with production houses and DOPs to turn ambitious visual ideas into reality, whether that means a full ICVFX volume or a customized lighting rig for a song sequence.
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