Automotive Advertising with Virtual Production LED Walls
We bring automotive shoots into the studio using immersive LED volumes, giving you total control over lighting and reflections. No more waiting for the perfect sunset or dealing with unpredictable weather.
A Hyundai Creta positioned against a stunning sunset, created entirely on our LED stage. The bottom view shows the studio setup, illustrating how we achieve these flawless results for automotive advertising in a controlled environment.
This composite image reveals the magic behind the shot. The final scene with the model and car is at the top, while the bottom shows our crew and camera crane filming against the expansive LED backdrop that creates the world.
We use our virtual production setup to capture detailed interior and exterior shots. The sky's reflection on the car's sunroof is generated in real-time by the overhead LED panels, ensuring a completely realistic and integrated look.
Close-up shots of the Hyundai Creta EV, where every detail is perfectly lit by the virtual environment. Our high-resolution screens provide natural light and reflections that are impossible to distinguish from a real location shoot.
A direct comparison of our LED wall displaying the virtual sky environment versus the un-rendered grid. This highlights the technical foundation of our virtual sets before the final, photorealistic visuals are applied.
About Automotive Advertising
Achieving natural, streak-free reflections on a car's metallic surface is the primary challenge of any automotive shoot. We solve this by using our overhead LED ceiling panels to cast precise, controlled highlights, ensuring the vehicle looks showroom-perfect without needing to battle changing sunlight or unpredictable outdoor conditions.
Precision Lighting for Automotive Shoots
Traditional location shoots for automobiles are often at the mercy of the sun and environmental variables. By moving the shoot to our LED volume, you gain frame-by-frame control. Our high-resolution P2.6mm LED panels, combined with specialized overhead ceiling blocks, allow us to paint light onto the car's bodywork. This ensures that the reflections on the sunroof, bonnet, and doors are consistent and visually striking, as seen in our work with the Hyundai Creta.
The Virtual Production Workflow
We utilize Unreal Engine to generate real-time environments that sync with your camera movement. This eliminates the need for extensive post-production, as the reflections you capture on the car are the ones you see in the final render. Our workflow includes:
- Real-time Engine Sync: Using Mo-Sys or HTC Vive Mars tracking for seamless background perspective shifts.
- Lighting Integration: Our technical crew, including gaffers and intelligent lighting designers, programs ARRI and Astera units to match the ambient lighting of the virtual background.
- Hardware Reliability: We use Novastar and Brompton processing to ensure high refresh rates that prevent scan lines and camera flicker.
Whether you are filming a high-energy commercial or a static product showcase, our studio in Mumbai offers a controlled environment to execute your vision. We handle the technical heavy lifting, from trussing to pixel mapping, so your crew can focus on the camera work and the story.
Light Craft & Sound
We are Light Craft & Sound. We don't just rent gear, we integrate our virtual production technology into your project to make sure your car is the hero on screen. From initial lighting design to the final frame on our LED volume, we handle the technical heavy lifting.
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