Automotive Advertising with Virtual Production LED Walls

Precision Lighting for Automotive Shoots

Traditional location shoots for automobiles are often at the mercy of the sun and environmental variables. By moving the shoot to our LED volume, you gain frame-by-frame control. Our high-resolution P2.6mm LED panels, combined with specialized overhead ceiling blocks, allow us to paint light onto the car's bodywork. This ensures that the reflections on the sunroof, bonnet, and doors are consistent and visually striking, as seen in our work with the Hyundai Creta.

The Virtual Production Workflow

We utilize Unreal Engine to generate real-time environments that sync with your camera movement. This eliminates the need for extensive post-production, as the reflections you capture on the car are the ones you see in the final render. Our workflow includes:

• Real-time Engine Sync: Using Mo-Sys or HTC Vive Mars tracking for seamless background perspective shifts.
• Lighting Integration: Our technical crew, including gaffers and intelligent lighting designers, programs ARRI and Astera units to match the ambient lighting of the virtual background.
• Hardware Reliability: We use Novastar and Brompton processing to ensure high refresh rates that prevent scan lines and camera flicker.

Whether you are filming a high-energy commercial or a static product showcase, our studio in Mumbai offers a controlled environment to execute your vision. We handle the technical heavy lifting, from trussing to pixel mapping, so your crew can focus on the camera work and the story.