The Story and Craft Behind Our Mural Art
We are a team of five artists who believe a blank wall is just an empty diary. Explore the grit, the scaffolding, and the digital artistry that goes into every mural we paint.
Our journey from 2015 to today. We took a leap of faith to pursue art as a career when many said it was impossible in India. This video is a small glimpse into our story of turning passion into a profession.
The Kalakarah collective. We are a team of artists, dreamers, and storytellers who believe every wall has a story waiting to be told.
We were honored to share our story on the TEDx stage. We talked about our humble beginnings, the challenges we faced, and how collaboration and passion fueled our artistic journey.
The Olympics of mural making. This video shows the real struggle and adventure of painting a massive 4500 sqft wall, from climbing towering scaffolding to battling the fear of heights.
Our team in action at MVJ College, battling sun and rain for 30 days to bring this epic 50-foot mural to life. It was an unforgettable journey of perseverance and teamwork.
A raw look at the physical and mental stamina required for our work. Graffiti and mural jobs are tough, but we believe art is an adventure worth taking risks for.
Ever wonder how we design our murals? This video takes you through our digital design process, from initial sketches on Procreate to the final client proposal.
A behind-the-scenes look at the digital illustration process for a sustainability-themed project with Budweiser, showing how we build complex designs from scratch.
Scaling new heights for the Embassy Group. These videos show our team navigating the massive 100-foot scaffolding, a testament to the challenging nature of large-scale corporate art projects.
The making of the Sobha Manhattan mural. This project took over 200 hours, involving meticulous airbrushing and spray painting to achieve hyper-realistic details on a massive scale.
About The People & Process Behind the Paint
Painting a 100ft wall is often less about the brush and more about the endurance. We spend weeks working on scaffolding, dealing with dusty construction sites, shifting weather, and physical fatigue to ensure every line is precise. It is demanding, high-stakes work, but it is the only way to create a mural that truly survives the elements and defines a space.
Our process begins long before the first spray can is opened. We start by gathering your ideas and translating them into digital sketches on Procreate, allowing us to preview the art directly on your wall photo. This digital phase is crucial, as it lets us refine compositions and experiment with color palettes until we get the vibe exactly right.
Once the design is locked, the physical labor starts. Whether it is an interior residential wall or a massive corporate exterior, we prepare the surface with high-grip primers, perform crack filling, and protect your furniture or flooring. For large-scale murals, we deploy heavy-duty scaffolding and safety equipment, working as a team to tackle heights up to 100ft.
We don't do prints or vinyl. Every single stroke you see is painted by hand using artist-grade acrylics and UV-resistant emulsions. We frequently document this journey, creating time-lapse reels and process videos so you can see the transformation from a blank, dusty wall to a finished masterpiece. We also involve clients in the process, sometimes even inviting your team to join in, turning the painting session into a shared event. This transparency is our way of showing that for us, art is not just a finished product; it is a collaborative adventure.
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