Our Journey: As Seen In Namya Magazine
It started as a small dream in a quiet corner of our home, and today, we are humbled to share our story in print. Here is a glimpse into how we turned our love for knots into the Eshtyles journey.
So excited to share this! Here's a feature on our founder, Shashi Bala, and co-founder, Anil Kumar, in Namya Magazine.
The story continues with a feature on me and my husband, Deepak! We talk about our journey and passion for macrame.
Celebrating one year of Eshtyles! This article in Namya Magazine tells the story of how our small home venture grew.
Another feature from Namya Magazine, sharing our story of turning a passion for macrame into a house of handmade products.
About Our Journey: As Seen In
Seeing our work in print has been a surreal milestone for our family-run venture. When we started, macrame was simply my personal therapy to untangle stress, but today, it has grown into a collaborative effort where we work with local artisans to craft sustainable, handmade products right here in our Faridabad studio.
Our path to being featured in Namya Magazine wasn't a straight line. It has been a mix of early mornings, late-night knotting sessions, and navigating the often 'ajeeb-o-gareeb' (quirky) schedules that come with running a small business.
From Hobby to Handcrafted Brand
What began as a personal passion for creating intricate cotton designs quickly turned into a mission to share this craft with others. We believe that every product should tell a story, which is why we moved from making just a few pieces for friends to scaling up to a team of ten.
The Eshtyles Philosophy
We don't just sell macrame bags or decor; we focus on:
- Sustainability: Using high-quality, eco-friendly cotton cords that are meant to last for years, not just a season.
- Personalization: Whether it is a name knotted into a keychain or a specific color palette for a sling bag, we make sure your piece feels like it was made just for you.
- Support: By keeping our production local and collaborative, we aim to preserve traditional techniques while adding our own modern, boho-chic twist.
Being recognized for our dedication to quality and our unique, handmade approach has been incredibly motivating. We remain committed to our founding motto: your happiness is our responsibility. If you have an idea in mind, we would love to help you bring it to life.
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