Lifestyle & Product Storytelling With Main Character Energy
Stop posting boring brand stories. I turn your everyday products into aesthetic, relatable content that people actually want to watch, share, and buy.
2025 is coming! In this UGC video for The Art Loom, I showcase their new yearly planner. I highlight its features and the cute freebies, framing it as the perfect tool to turn chaos into clarity and make your goals actually happen.
Unboxing the cutest cherry red Mary Janes from The White Pole. This video tells the story of how a color combination I saw in a museum inspired this look. It's a perfect example of how I create narrative-driven unboxing and styling content.
Lucky girl syndrome is real when packages like these arrive. This is a haul video showing the goodies I received from The White Pole and Neelam Bo Crochet, creating excitement and anticipation for future styling content.
My period diaries are real and unfiltered. For this collaboration with Mahina, I created a 'day in my life' vlog showing how their period panties make my busiest days comfortable. This is the kind of authentic, problem-solving UGC I create for wellness and personal care brands.
The panic when you realize you don't have your favorite lip gloss. This short, relatable video for Mars Cosmetics shows a common 'hot girl problem' and highlights their tinted lip gloss as my must-have essential.
Ate and left no crumbs, literally. This is a behind-the-scenes shot from a print ad shoot for McVitie's biscuits, showing the craft services table.
The final print ad for McVitie's. This shot with a group of girls captures a fun, relaxed weekend vibe, perfectly aligning with the brand's message of sharing joy.
Another BTS shot from the McVitie's ad shoot. This shows the entire crew and setup, giving a glimpse into the reality of a professional commercial production.
Chilling on the grass between takes with the other models from the McVitie's shoot. These moments of camaraderie are what make work feel like fun.
Having fun in the sun at an event for Healing Theory and Jimmy's Beverages. This photo shows me engaging with a brand's product in a real-world event setting, creating authentic lifestyle content.
About Lifestyle & Product Storytelling
I don't just shoot products, I build stories around them. Every piece of content I create uses a hook-problem-solution framework to turn an everyday item into a relatable must-have. I focus on the chaotic, beautiful reality—like navigating a Monday morning or losing your favorite lip gloss—to make your brand feel like a genuine recommendation from a friend, not a staged ad.
Let's be real, the scroll is fast and boring content gets skipped. As a NIFT grad, I approach product storytelling with an eye for design and a pulse on what actually trends online. My process is simple: I find the intersection between your product and the daily life of your target audience.
Whether it's a yearly planner, period care, or cosmetics, I treat every brief as a chance to show how the product fits into a real, messy, and fun life. I don't use stiff scripts. Instead, I film using high-resolution mobile cinematography, focusing on authentic transitions, natural lighting, and that specific 'dopamine dressing' aesthetic that makes Gen Z stop and look.
Why my approach works:
- Relatability over perfection: I capture the 'real' moments—the Monday blues, the hunt for the right outfit, the coffee breaks. This builds trust.
- Hook-Problem-Solution: Every video is structured to grab attention in the first three seconds, identify a relatable pain point, and present your product as the natural answer.
- Versatile formats: From 15-second unboxings to 90-second narrative vlogs, I adapt the format to what your brand needs for organic or ad usage.
I shoot locally across Delhi NCR but am always down to travel for the right campaign. If your brand is tired of looking like a corporate brochure and wants to feel like the cool bestie in your customers' feeds, let's create something together.
Eliza
I’m Eliza. I’m a NIFT grad, and for me, products are about being the main character of your own life. I don’t do boring brand stories or stiff scripts. I’ll bring the chaos, the aesthetic, and the raw honesty that actually gets your audience to pay attention.
Find content that fits your brand vibe
Type in the category or style of content you are looking for.
More from UGC & Brand Content Creation by Eliza
More services by Eliza