Curly Hair Content & Styling
Ditch the straighteners and join the curly club. I create real, scroll-stopping content that celebrates natural texture, from honest reviews to styling hacks.
A fun, relatable ad film for Fix My Curls about the classic sibling fight over hair products. This Diwali-themed commercial shows my acting skills in a lighthearted, family-centric story that any curly-haired person can relate to.
The secret to healthy curls isn't just wash day, it's your overnight routine. In this UGC video for Scrun Bows, I share my top three essentials: a satin pillowcase, satin scrunchies, and a silk bonnet, explaining how each product protects my curls while I sleep.
I finally found a curly-hair-approved salon in Gurgaon! This video documents my experience getting a hair treatment, showing the before and after. It's the kind of useful, location-specific content I create to help my fellow curly girls.
Let's talk about influencers at Cannes while I give myself a curly haircut. This video combines my unfiltered opinions on the industry with a practical demonstration of how I maintain my curls at home, showcasing my "brainrot" and my hair care routine.
Went from curly to straight without any heat damage, thanks to Strands clip-in extensions. This photo shows the "after" look, a fun way to switch things up for a day.
A happy, laughing shot showing off my temporary straight hair look. This collaboration with Strands is a great example of how I work with hair brands to showcase innovative products.
A full-length view of my look with the straight hair extensions. It's a completely different vibe, and it shows my audience how they can experiment with their style without committing to a permanent change.
Posing with my new look. This series of photos for Strands provides great visual content for their social media, showing the product in a real-life, event-ready context.
This avatar with blonde and black braids lives in my head rent-free. It was a bold look I tried, and it shows my willingness to experiment with different protective hairstyles.
A sitting portrait showing off the long braids. This look was a whole mood, perfect for a dramatic, high-fashion aesthetic.
About Curly Hair Content
I stick to a strictly no-heat philosophy for my curly hair content. Whether I'm testing a new product or styling extensions for a campaign, the focus is always on showing how to maintain hydration and bounce without damaging your natural curl pattern.
Most brands chase the 'perfect' hair aesthetic, but I believe the beauty is in the messiness and the real-life struggle of managing curls in our humidity. My curly hair content doesn't just showcase a product; it tells a story that resonates with the community.
My Approach to Hair Content
I bridge the gap between educational content and entertainment. Whether it's a 'wash day' routine or a breakdown of how to use a silk bonnet to protect your curls, I make sure the viewer learns something while staying hooked.
What I Bring to the Table
- Ad Film Experience: I've worked on high-energy commercials, like my campaign with Fix My Curls, where I balanced acting and storytelling to deliver a festive-themed, relatable ad.
- Product Demonstrations: I don't just hold a bottle and smile. I show the process. If I'm using clip-ins from Strands, I demonstrate the transition, the ease of use, and the final look so the audience understands the value instantly.
- Location-Specific Insights: From finding the right curly-hair-approved salon in Gurgaon to sharing tips on navigating the local market, I create content that feels grounded and helpful for a Delhi/NCR and pan-India audience.
Why It Works
I treat my hair journey as a constant experiment. My followers know I'm not afraid to share my unfiltered thoughts, whether I'm talking about influencers at Cannes or testing a new hair hack. This authenticity builds trust, which means when I recommend a curl cream or a detangler, it feels like a suggestion from a bestie rather than a forced ad.
Eliza
I'm Eliza, and my hair journey is basically a series of trials, errors, and occasional masterpieces. I don't believe in forcing curls into a box, and my content reflects exactly that—raw, honest, and full of personality.
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