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Lifestyle and Brand Campaign Photography

byChitra by RKStudio in Gurugram; Takes projects across Delhi NCR, Bengaluru, and MumbaiStarts from₹38,000 per 9-hour shiftView full gallery

I build visual stories that place your products in authentic, relatable settings. By combining lifestyle photography with models and natural environments, I help your brand create an emotional connection with your audience, perfect for social media, ads, and marketing materials.

This full-scale video campaign for Jimmy's Cocktail shows our end-to-end production capability. We handled everything from direction and cinematography to styling and talent, creating a vibrant lifestyle narrative that makes the product the star of the party.

A lifestyle shot from the Jimmy's Cocktail campaign, capturing a relaxed outdoor party scene. The focus is on the products integrated into a social gathering, making them look like the perfect addition to any get-together.

A branded graphic from the Jimmy's Cocktail shoot. This image combines a great lifestyle photo with brand messaging, making it a ready-to-use asset for social media or digital ads.

Another moment from the Jimmy's Cocktail party scene. The focus on the can and the prepared drink in the foreground, with the social interaction blurred in the back, perfectly balances product and lifestyle.

A close-up of the Jimmy's Cocktail product line on a table during a party. This shot clearly displays the different flavors available while keeping the fun, social atmosphere of the campaign visible.

A short, punchy video for Real Cheers cocktail mixers. It showcases the product range and the simple "Pour, Mix, Cheers!" action in a bright, colorful, and energetic style perfect for social media.

This video for Real Cheers' Jamuntini mixer sets a "game night" scene. It shows the product as part of a fun, social activity, creating a relatable context for potential customers.

A vibrant and energetic party shot for Tilt Wine. The falling confetti and happy expressions of the models create a celebratory mood, positioning the canned wine as the perfect drink for a fun night out.

An action shot of Tilt wine being poured into champagne flutes. This image elevates the canned wine by associating it with classic celebration rituals, blending convenience with sophistication.

A stylish shot of a model with a can of Tilt wine in a car. This image creates a cool, edgy, and aspirational vibe, targeting a young, modern audience.

About Lifestyle & Brand Campaigns

When I shoot a lifestyle campaign, the biggest challenge is making the setting feel natural enough that the consumer stops scrolling. Whether it is an energetic backyard party for Jimmy's Cocktail or a wellness morning routine for Alt Co, we do not just place a product on a table. We build a scene where the product is the life of the party or the essential part of the daily routine.

Trusted by brands like Jimmy's and Alt Co. — Approved by the tribe
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Chitra by RK

Studio in Gurugram; Takes projects across Delhi NCR, Bengaluru, and MumbaiStarts from ₹38,000 per 9-hour shift

I am Raghav, and I lead the team at Chitra by RK. For us, a campaign is not successful until it actually helps your brand grow. That is why we take a full production approach, bringing in our own stylists and directors to make sure your visuals look real and drive results.

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A playful moment between a couple in a stylish, industrial-loft bedroom. This lifestyle shot is designed to be relatable and fun, showcasing the bedlinen in a dynamic, lived-in context.25
Capturing a quiet, intimate moment at home. This image helps customers connect with the product on an emotional level, imagining themselves enjoying lazy weekend mornings with their partner.
The "after" shot of a perfectly made bed in a "His & Her" collection. This establishes the aesthetic of the collection before we introduce the human element, showing the product in its ideal state.
A clean, styled shot of the "His" version of the bedlinen collection. This image provides a clear and attractive view of the product, appealing to a customer looking for a modern, masculine aesthetic.

Lifestyle Campaigns with Models: Visual Storytelling That Sells

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Shiraz ChaandStudio in Noida; Travels across India for projects
A portrait from an outdoor editorial, set against the rich textures of banyan tree roots. The earthy tones and natural setting create a raw and powerful image that feels deeply connected to nature.21
A creative and conceptual shot from the same series, using a long garland of marigolds as a dramatic prop. This image blends traditional elements with an avant-garde sensibility in a natural landscape.
A powerful portrait from a conceptual outdoor shoot titled "Deivīgam" (Divinity). The model is adorned with marigolds, connecting her to themes of nature, tradition, and spirituality.
A profile shot that highlights the traditional South Indian jewelry and braided hairstyle. The soft, natural light of the forest setting adds a beautiful, gentle quality to the image.

Lifestyle and Outdoor Narrative Photography

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LibraShoots across Mumbai, Delhi NCR, and Ahmedabad
A minimalist black and white studio shot for Kompanero's Autumn/Winter campaign. The clean background and classic styling put the focus entirely on the model's silhouette and the handbag's design.18
A warm, studio-lit portrait for Kompanero, showcasing their men's leather jacket and duffle bag. The model's relaxed yet confident pose creates an aspirational look for their target customer.
A studio shot for Kompanero that captures a sense of connection and intimacy. The models' poses highlight the different ways to wear the brand's leather crossbody and sling bags.
A tender moment captured in the studio for Kompanero. This image showcases the brand's versatile bags in a lifestyle context, blending commercial appeal with a touch of human emotion.

Modern Commercial Photography Campaigns

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Pritiza BaruaShoots across NCR; Travels pan-India
A shot from the 'Occasion Edit' campaign for Lavie, featuring Uorfi Javed. The focus is on creating a luxurious and celebratory mood, with the handbag as a key element of the story.13
A close-up from the Lavie campaign, where the composition draws the eye directly to the product. The model's expression adds a layer of allure and sophistication.
This portrait from the Lavie shoot showcases a relaxed yet glamorous pose, integrating the handbag naturally into the frame.
For this Lavie handbag campaign, I used a clean, solid-colored background to make the product and styling pop. This seated pose provides a clear view of the handbag's design.

Professional Brand & Commercial Photography

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Mitesh PunjabiShoots in Mumbai & Jaipur; Travels across India for projects
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A collage showcasing a gorgeous pink handwoven Paithani saree. By presenting multiple angles, including a full shot on a swing and a detailed close-up, I provide the brand with a variety of images for their marketing needs.
This collage highlights a stunning purple and orange Paithani. We used a simple white wall and a painting to create an elegant, gallery-like feel for this indoor brand shoot.
An outdoor lifestyle shoot with a vibrant turquoise saree. This collage shows the model interacting with an urban environment, demonstrating how the product fits into a modern, everyday context.

Brand & Commercial Shoots That Tell Your Story

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Indira ThakurHome studio in Tilak Nagar, Mumbai; Travels across India for shoots
A night shoot on a city street for a fashion brand. The combination of the leopard print dress, faux fur jacket, and eyeglasses creates a bold, edgy look that tells a story.8
This wider shot includes the "Titan Eye+" branding, providing commercial context for this eyewear photoshoot. The model's confident pose makes the scene feel like a real moment captured on the street.
Capturing a moment of connection in this outdoor jewelry shoot. The model's direct gaze and the soft natural light highlight the elegance of the earrings, ring, and bracelet against a vibrant green backdrop.
A full view of the jewelry set from the House of Diamondtine campaign. The outdoor setting provides a fresh, natural context that makes the fine jewelry feel accessible and wearable for everyday luxury.

Authentic Lifestyle Campaigns for Your Brand

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KaranStudio and outdoor shoots in Delhi NCR

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