A Peek Behind the Scenes with Ashley
Come walk with me behind the curtain. It is not just about the glamour and the red carpets; it is a whole lot of hard work, fabric hunting, and real-life styling adventures.
I was so honored to receive the Character Tree Award for my 30 years of work in the Hindi film industry. It is a blessing to be recognized for giving characters their identity through fashion.
It was a nail biting night judging Miss Universe India 2025. It's all about beauty with brains, and I loved every moment of it, sharing the panel with Urvashi Rautela and other lovely people.
Here's a glimpse from my night judging Miss Universe India. It was a fantastic evening of glamour and style, watching 44 contestants walk the ramp. I loved every moment of it.
When in Lucknow, you do as the locals do. I love this city, from the Rumi Gate to the delicious food. I travel everywhere to find inspiration and fabrics for my film shoots and collections.
I am excited to be conducting a 4 day workshop on costume design, styling, and draping. I love sharing my knowledge and mentoring the next generation of fashion talent.
For this festive season, I believe in dressing casual but still cool and trendy. Here are some of my styling tips for creating a look that is hip and modern, yet perfectly appropriate for Ganpati celebrations.
A look at the week that was. From watching OMG 2 to shooting with the beautiful Miss Nepal International, my life is always a mix of work, inspiration, and fun. Wonder what next week has in store.
Thank you to Society Magazine for featuring me as a Society Achiever and showcasing my body of work. It always feels good to be recognized for the love and passion I put into my craft.
Just another wonderful night at Arpita Khan Sharma's home for Eid. It was a night of blessings, food to die for, and catching up with so many dear friends from the industry like Tabu and Pooja Hegde.
The Big Boss 16 house is a world of its own. Here I am on the set, right before the finale. After styling so many weekend looks, it's always fun to see the circus theme up close.
About Behind the Scenes with Ashley
People see the final shot, but they don't see the 4 AM flights to source the right Banarasi brocade or the grit it takes to get a character's look just right for a scene. When you work with me, you are getting that same behind-the-scenes intensity and dedication applied directly to your own personal style.
A lot of people ask me, 'Ashley, what is it really like in the industry?' To be honest, it is a lot of running around, fabric hunting, and making sure the hem falls perfectly right before the camera rolls. My career has not just been about dressing stars like Shah Rukh Khan or Salman Khan; it has been about learning every single day for the last 30 years.
From judging Miss Universe India to conducting workshops for students, I believe in passing on the knowledge. Fashion is a constant learning process. Whether I am in Lucknow scouting for the perfect embroidery or back at my Khar West studio, the focus is always on the person in front of me. I do not just pick clothes for you; we build your look together.
If you are curious about my process—or if you want to know how I take a vintage saree and turn it into a modern gown—I am always happy to chat. My door is open for those who love fashion as much as I do.
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