Styling for Athletes and On-Air Presenters

Working with athletes and presenters is a balancing act. It is about ensuring the talent looks the part without feeling restricted.

For my work with athletes like Shubman Gill, the focus is on modern, high-energy fashion. We look for pieces that align with an active lifestyle but bring a polished edge to the campaign. My goal is to make sure the clothing supports their energy rather than distracting from it.

In the television and broadcast space, like the Indian Super League, the stakes are different. The environment is fast-paced, and lighting can be unforgiving. I use layering, color contrast, and specific fabric weights to ensure the presenters stand out against the stadium backdrop. I handle everything from sourcing the right blazer to ensuring the fit is perfect for the camera, so the presenter can focus on the game and their commentary.

It is not just about the clothes; it is about how they perform. My process includes prep, on-set supervision to fix any fit issues, and constant communication with the talent to ensure they feel like themselves, only better.