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Featured Exhibition Stall Designs

byAjay Nirmal ArchitectsProjects across India; Visit office in Malviya NagarStarts from₹2,500 per sq. ft. of floor areaView full gallery

A curated look at our architectural approach to exhibition design. We transform temporary spaces into memorable brand experiences using bold geometry and refined material palettes.

For Safelam Laminates, we designed this 99 sq.m pavilion with curvilinear volumes that create an organic and refined visitor journey. The flowing wooden structures and strategic lighting guide guests through the space, inviting exploration of the product displays.

The design for Ambica's 110 sq.m exhibition stall was inspired by the rhythmic motion of a conveyor belt. We translated this industrial aesthetic into an elegant architectural form, with waves rippling around the fascia to suggest dynamic movement.

We created a luxurious and minimal exhibition space for Villandi Jewellers at Bridal Asia. The design uses an off-white palette with brass and wood accents, ensuring the intricate jewellery pieces remain the primary focus within the elegant display cases.

This 220 sq.m exhibition space for Virgo features a striking interplay of materials and volumes. A vibrant red lattice wall serves as a focal point, complemented by wood-clad structures and defined seating areas for visitor discussions.

For a compact 15 sq.m space for Pllum Legno, we moved beyond a typical pavilion to create a dynamic art installation. The design uses an abstract backdrop and dramatic lighting to highlight the veneer products as sculptural objects.

The fascia for Realply's 240 sq.m exhibit was a composition of multiple masses and voids. We used a juxtaposition of light and dark veneer finishes to create a sense of intrigue and grandeur, drawing visitors into the main aisle.

Inside the Safelam pavilion, product displays are integrated directly into the curved walls. This image shows a visitor interacting with the laminate samples, demonstrating how our designs encourage a tactile and personal experience with the brand's offerings.

In this video, our principal architect, Ajay Nirmal, provides a tour of seven exhibition stalls we designed and built in just 36 hours for Matecia. We discuss how each design reflects the unique identity and story of the brand.

About Featured

When we approach an exhibition stall, we focus on the structural narrative rather than simple decoration. For instance, in our recent work for Virgo, we implemented tapering walls to physically funnel visitors into the display, turning the stall's geometry into a tool for engagement. This architectural control over visitor circulation is what separates a standard booth from a functional brand experience.

Delivered 12,000 sq.ft in 36 hours — Approved by the tribe
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Ajay Nirmal Architects

Projects across India; Visit office in Malviya NagarStarts from ₹2,500 per sq. ft. of floor area

We are Ajay Nirmal Architects, and we treat every exhibition stall as a piece of temporary architecture. We move past standard shell schemes to build spatial stories that hold attention and guide visitor movement.

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We believe in creating spaces that are more than just seen, they are felt. Here, in our 'Mercury' installation, liquid chrome walls and cobalt blue floors create a futuristic cocoon, a world where light bends and reflections tell a new story with every glance. This is where architecture becomes an interactive experience.8
This was our ode to the silent power of fabric. For this award-winning exhibition booth, we sculpted a sanctuary from sheer white fins and soft light, creating a space that felt like walking through a poem. The structure itself became the art, inviting visitors into a serene, elegant world.
Standing inside a world we once only imagined. This photo captures us within the 'Arezzo x Nirmal’s' fabric sanctuary, a project that not only won the Best Booth Award but also captured the hearts of visitors. It’s a feeling of pure joy and gratitude.

Our Featured Exhibition and Spatial Design Installations

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Design DoodleInstallations across India; Visit Design Studio in Ghitorni, New Delhi
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This was the entrance to the Oorjaa booth we designed at India Design. We used simple, hanging kora fabric panels to create pathways and demarcate different zones. The design guides visitors through the space, allowing the sculptural lighting to be the main focus while creating an intuitive and calming experience.
A detailed shot of the 'Living Forest' tree installation. The texture of the trunk and the soft light from the mushroom lamps created a focal point that was both interactive and educational. We explained how the material, Lantana, is an invasive weed, making the installation a story of ecological redemption.

Immersive Exhibition Booth Design and Spatial Planning

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Studio RuhBased in Halasuru; Takes projects across Bengaluru & India
The exterior of the Mr. Light showroom at night, where architectural lighting emphasizes the building's strong vertical forms and creates an inviting, high-end presence.4
Inside a lighting showroom, a curved, textured wall becomes a canvas for a play of light and shadow, with a single spotlight dramatically highlighting a sculpture on a stone pedestal.
We use lighting to create distinct zones and moods. Here, wall-washing lights and focused spotlights draw attention to art pieces and architectural details, guiding the visitor's journey.
A single, powerful beam of light acts as a sculptural element itself, illuminating a stone artifact on a plinth. This demonstrates our belief that great design is not just seen, but felt.

Sculpting with Light: Showroom and Experiential Spaces

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Urbanscape ArchitectsTakes projects across Delhi NCR, Ahmedabad, and Rajasthan; Visit office at Shahpur Jat, New Delhi
For the Plüsch booth at India Design 2025, I introduced a large arched cutout on the corner. This created an inviting, three-way access point that naturally guides visitors through the space while adding a soft, sculptural element to the design.16
A full view of the Plüsch booth, showcasing the arched entrance and the curated interior. The design uses a monochromatic bouclé facade and soft, integrated lighting to create a warm and sophisticated skin that envelops the space.
This angle highlights the inviting curve of the main arch and the way it frames the interior display. The design is subtle yet striking, a physical manifestation of the Plüsch brand's ethos.
A glimpse into the booth's interior, where the brand's tagline is displayed. The design uses natural elements like pampas grass to soften the space and complement the luxurious furniture on display.

Exhibition Booth Design for Modern Brands

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Jugal Mistri ArchitectsTakes projects across Mumbai, Goa, and Delhi NCR
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Exhibition Stall Design and Fabrication for Trade Shows

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IdealTakes projects across India; Visit Experience Centers in Delhi & Gurugram
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The reception at the Godrej South Estate Experience Centre is defined by its soaring ceiling and the dramatic, wave-like sculptural installation. The polished black marble floor reflects the light, enhancing the sense of scale and luxury, and setting the stage for the immersive brand experience that follows.
Curving walls and carefully planned circulation paths guide visitors through the Godrej South Estate Experience Centre. This image shows how the architecture itself directs the journey, creating a sense of discovery as one moves from one zone to the next. The play of light and shadow on the textured walls adds depth and intrigue.
This floor plan of the Godrej South Estate Experience Centre illustrates our strategic approach to spatial narrative. The yellow lines show the intended visitor flow, a seamless journey that moves from the grand entrance through various zones like the AV room, model display, and discussion lounges, ensuring a cohesive and impactful experience.

Immersive Branded Experience Centre Design

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Studio IAADTakes projects in NCR & Ahmedabad; Visit studio in Gurugram

Looking for a different design focus?

Browse our specific design specializations below.

Luxury Retail EnvironmentsCurvilinear Exhibition StallsBold Geometric StructuresArt-as-ExhibitionTrade Show Booth LayoutsArchitectural Blueprints

More from Exhibition & Pavilion Design by Ajay Nirmal Architects

Curvilinear & Organic FormsBold Geometric StructuresLuxury Retail EnvironmentsArt-as-ExhibitionThe Design & Build ProcessArchitectural Blueprints & Layouts

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Architectural DesignInterior DesignLandscape Design
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