Professional Beverage and Ice Cream Photography
Refreshing, crisp, and high-conversion visuals for your drinks and desserts. I specialize in shooting everything from layered lattes to complex ice cream sundaes, focusing on the textures that drive appetite appeal.
A vibrant strawberry ice cream soda, with a scoop of ice cream floating on top of a fizzy red drink.
A hot matcha latte with delicate heart-shaped foam art, served in a classic Paul branded cup.
A classic tutti-frutti ice cream sundae with chocolate and strawberry sauce, topped with wafer sticks.
A layered iced matcha drink with a mango base, creating a beautiful gradient of yellow, white, and green.
A simple yet elegant iced matcha latte, showing the swirl of green matcha into white milk.
A layered iced beverage with a red strawberry base, milk, and a green matcha top.
A pineapple sundae in a glass mug, with layers of ice cream, fruit, and nuts.
About this collection
Shooting beverages and ice creams is a constant race against melting and condensation. I manage the specific lighting and styling setups for each session to ensure that your products remain crisp and appetizing throughout the shoot, whether it’s for a quick menu refresh or a high-end creative campaign.
Consistency for Menus and Apps
When shooting for delivery platforms like Zomato or Swiggy, consistency is essential. I follow specific standards for high-volume shoots, ensuring your entire menu looks uniform. This includes:
- Lighting: High-key, even lighting that eliminates shadows and highlights the true colors of your beverages.
- Framing: Standardized angles—45-degree for diner's eye view or top-down flat lays—optimized for mobile and tablet screens.
- Color Grading: Vibrancy adjustments to ensure drinks look fresh, not washed out.
Creative Styling
For hero campaigns, I take a different approach. I use macro lenses to capture the fine detail of coffee foam or the texture of ice cream toppings. I also incorporate props like branded napkins, fresh fruit garnishes, and specific cutlery to build your brand identity. I have experience shooting for major brands like Paul and Nirula's, where the goal was to make every product jump off the page.
Technical Approach
- Motion: I can capture action shots, such as pouring drinks or steam rising, using high-speed, continuous video lighting.
- Post-Production: Every image receives standard retouching to remove drips or imperfections, ensuring the final deliverable is clean and ready for print or digital use.
- Setup: I use my Nikon Z8 with specialized pro lighting to handle everything from dark, moody coffee shots to bright, energetic summer cooler campaigns.
Abhishek Vats
I'm Abhishek. I shoot and style everything myself—from cold coffees for Greed Coffee to ice cream sodas for Nirula's. My approach is simple: keep the focus on the product, get the lighting right, and make sure every drink looks ready to drink.
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