Editorial & High Fashion Makeup
Whether it is a conceptual shoot, brand campaign, or fashion editorial, I build the makeup around your narrative. From fresh, natural skin to graphic liners and textured finishes that survive long studio days.
A full-length view of the 'Swaṟṇavalli' concept, where the rich orange of the silk sari is complemented by warm, bronzed skin and traditional gold jewellery. The makeup was designed to feel both regal and ethereal.
The dramatic lighting in this shot highlights the glowing skin and the contours of the face. The makeup is kept radiant and clean to balance the powerful pose and rich textures of the styling.
This video shows the versatility within a single campaign, moving from a glamorous red rose gown to a casual denim look. I adapted the makeup and hair to fit each style, ensuring a consistent yet flexible beauty direction for the brand.
For this moody editorial portrait, I created a soft, diffused makeup look that works with the hazy, red-toned lighting. The focus is on a natural skin finish and subtly defined features to enhance the model's expression.
A closer look at the wind-swept, wet-hair style. I used a mix of gloss and water-based products to create texture that looks authentically damp without dripping, paired with a dewy skin finish for a cohesive editorial look.
This close-up highlights the glossy eye and skin finish. The minimal makeup approach ensures the focus remains on the raw, natural beauty and the textures of the hair and skin.
A profile shot showing how the wet-look hair and glowing skin catch the light. This style is perfect for swimwear, athletic, or high-fashion shoots that require a dynamic and fresh aesthetic.
The combination of dewy skin, brushed-up brows, and wet-look hair creates a powerful, modern look. The makeup is designed to look fresh and radiant even in bright, outdoor conditions.
This full-body shot demonstrates how the complete look comes together. The sleek, wet hair and glowing skin complement the simple black bodysuit, creating a strong, statuesque silhouette against the sky.
Even with a full-length pose, the details matter. The glossy sheen on the legs and arms connects with the facial makeup, creating a cohesive and polished high-fashion look from head to toe.
About Editorial & High Fashion
On a high-fashion shoot, makeup should not just look good in the first frame; it has to hold up for hours under intense studio lighting. I use specific products like Danessa Myricks and Huda Beauty to manage shine and texture that actually reads well on camera. If we are doing a wet-look editorial or a structural hair updo, I build the style with a focus on durability so you aren’t losing precious shooting time to constant touch-ups.
My approach to editorial and high-fashion makeup is built on one thing: collaboration. I don’t just show up and paint; I coordinate with your creative director, stylist, and photographer to ensure the makeup and hair feed into the mood board perfectly.
Whether you need 'no-makeup' makeup for a skincare campaign or avant-garde concepts with graphic liners and bold textures, I tailor my kit and techniques to the demands of the lens. I am trained at SMA International Makeup Academy and rely on a deep kit of professional products like NARS, MAC, and Temptu airbrush systems to guarantee a finish that doesn't wash out under flash or overheat during long shifts in Bengaluru studios.
For editorial work, I focus on the details that matter most for post-production—managing flyaways, skin texture, and color consistency. If the project requires body makeup, complex hairstyling, or quick transitions, I plan for that efficiency in our schedule. You will often see me on set monitoring the monitor, fixing lipstick smudges between takes, and ensuring the continuity matches the shot list.
I offer half-day and full-day production packages specifically designed for this pace, ensuring you have a dedicated artist for the duration of the shoot.
Shreya Makam
I’m Shreya, and I’m happiest when I’m on set working with a wild, creative crew. Whether it’s a clean editorial portrait or a high-concept fashion look, I’m obsessed with getting that perfect finish that pops on camera. My back and feet might pay the price after a long day, but seeing the final shot makes every minute worth it.
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