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Creative and Editorial Makeup Artistry

byDeepti PurshothamBased in Bengaluru; Travels to Mumbai & Goa for projectsStarts from₹16,000 per 8-hour shiftView full gallery

High-fashion editorials require more than just makeup; they need a vision. Whether you are planning a brand campaign or a creative portfolio shoot, I design looks that command attention on camera.

A bold and graphic look featuring a vibrant yellow eyeshadow. This kind of creative makeup is perfect for editorial shoots where you want to make a statement with color.

This was such a fun and creative makeup session. I used a bright yellow pigment to create a dramatic graphic wing, showing how a pop of color can transform a look.

A quick before-and-after of this vibrant yellow graphic liner look. It's amazing how a bold color can completely change the mood and create a high-fashion feel.

A close-up of this creative rhinestone look. I carefully placed each gem to create a sparkling, graphic design that catches the light and draws attention to the eyes.

For this look, I combined a colorful graphic liner with strategically placed rhinestones for a playful and artistic vibe, perfect for a music festival or creative photoshoot.

A romantic and dramatic look featuring a graphic red liner and a bold red lip. This is a powerful, monochromatic look that's perfect for a Valentine's themed or high-fashion shoot.

Bringing back the classic combination of bronze eyes and bold red lips. This video shows the final look, which features a sharp graphic liner for added drama.

A close-up of a metallic, futuristic smokey eye. The glossy finish on the lid adds an extra layer of dimension, making it perfect for an editorial or avant-garde project.

This angle shows off the beautiful sheen of the metallic eyeshadow. Creating looks with different textures, like this glossy lid, is something I love to do for creative shoots.

A full view of the silver smokey eye look. The skin is kept dewy and luminous to balance the intensity of the eyes, creating a cohesive and modern editorial look.

About Creative & Editorial Artistry

When we are on set, technical precision matters more than anything. I am not just there to apply makeup and leave; I am watching the monitor to ensure that glossy lid or graphic liner holds its shape against studio lights. My kit is built for durability, which means we spend less time on re-touching and more time capturing the perfect frame.

Worked with brands like NewMe and Cult. — Approved by the tribe
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Deepti Purshotham

Based in Bengaluru; Travels to Mumbai & Goa for projectsStarts from ₹16,000 per 8-hour shift

Hi, I am Deepti. I love taking a creative concept and figuring out exactly how to make it jump off the screen. Whether it is a high-fashion editorial or a commercial ad campaign, I am all about precise, camera-ready makeup that looks just as good in real life as it does on a monitor.

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Channeling old Hollywood glamour with a modern twist. This look is all about the classic, bold red lip, flawless skin, and the iconic finger waves. It's a timeless statement of confidence.7
A different angle of the Marilyn Monroe-inspired look. The focus is on the perfect shape of the red lip and the radiant, glowing skin.
The sleek, wet-look hair detail adds a modern, editorial edge to the classic Hollywood glamour.
A powerful editorial shot celebrating beauty in all its shades. I created two distinct but complementary looks that are strong, fierce, and beautiful.

High-Fashion & Editorial Makeup Looks

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AnushakaTravels to venues across Mumbai, major cities in Maharashtra, and pan-India
A full view of the rhinestone-encrusted eye makeup. I meticulously placed each stone to create a gradient of sparkle, resulting in a look that is pure fantasy and perfect for avant-garde projects or music videos.13
A detailed shot focusing on the delicate rhinestone work along the hairline, paired with a dramatic smokey eye. This shows how I use makeup elements to frame the face and create a cohesive, artistic vision.
This is my take on a purple spotlight eye. I used a vibrant shimmer in the center of the lid to create a focal point, blended with softer purples. The result is a dewy, ethereal look that makes the eyes pop.

Creative & Conceptual Makeup Artistry

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Mansi KohliOn-location shoots across Bengaluru
A close-up of the golden dynasty look. I used gold leaf and graphic shapes to create a look that feels both ancient and futuristic, perfect for a high-fashion editorial.33
A clean, powerful look for a modern take on power dressing. The bold red lip and sharp, defined features command attention.
The androgynous styling is complemented by a strong yet clean makeup look, focusing on flawless skin and a statement lip.
This shot shows how the makeup works with accessories to create a complete, cohesive story for a fashion editorial.

High-Fashion & Editorial Makeup Concepts

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Khushboo WadhwaniTravels to venues across Mumbai and Jaipur
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A full shot from a fashion shoot, this look is designed to be eye catching. The makeup is clean and bright, complementing the sparkling yellow skirt and dark top for a balanced, camera ready appearance.
A creative pose from a photoshoot. The makeup is kept fresh and glowing to complement the vibrant yellow outfit, while the sleek ponytail adds a touch of modern elegance.
This shot captures a playful moment during a fashion shoot. The makeup is radiant and enhances the model's features, working in harmony with the bright, sunny colors of her outfit.

Creative & Photoshoot Makeup

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RashmiTravels to venue in Bengaluru & Outstation
Inspired by the timeless elegance of Heeramandi. This group shot captures the regal and traditional aesthetic of the series, with each model styled in a unique yet cohesive look.46
Moments from our Heeramandi-inspired shoot. These images showcase the intricate details of the makeup, hair, and styling, capturing the mood and opulence of the era.
Moments from our Heeramandi-inspired shoot. These images showcase the intricate details of the makeup, hair, and styling, capturing the mood and opulence of the era.
Moments from our Heeramandi-inspired shoot. These images showcase the intricate details of the makeup, hair, and styling, capturing the mood and opulence of the era.

Creative and Editorial Makeup Artistry

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Farhin KhanStudio in Chembur; Travels across Mumbai
A creative beauty portrait featuring vibrant red eyeshadow and a matching bold lip. I added a graphic hair element across the face to create an artistic, avant-garde makeup statement.17
For this high-fashion concept, the theme was gold. I created a dramatic, sparkling gold eyeshadow look that catches the light, paired with a strong, sculpted face against a rich red background.
An experimental editorial look using in-camera motion blur effects. The makeup features glossy lips and defined eyes, designed to look striking even when distorted for an artistic photo.
A dark, gothic-inspired fashion look. The makeup is intense and dramatic, with heavily defined eyes and pale skin to create a high-contrast, vintage couture style.

High-Fashion and Avant-Garde Makeup in Mumbai

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Sanjib MajumderBased in Mumbai, travels pan-India for shoots

Looking for a different style?

Explore other makeup services I offer for your project.

Bridal MakeupCommercial Ad ShootsCelebrity StylingMen's GroomingSelf-Makeup ClassesLuminous Skin Looks

More from Commercial & Editorial Makeup by Deepti Purshotham

FeaturedCelebrity & Influencer CollaborationsSignature GlamLuminous & Natural MakeupEthnic & Festive Campaign LooksCommercial & Ad Campaign WorkProfessional Men's GroomingThe TransformationOn Set: Behind the Scenes

More services by Deepti Purshotham

Bridal & Occasion MakeupPersonal Makeup Classes
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