Professional Makeup & Hair for Editorial and Commercial Shoots
A look at my range—from clean, camera-ready e-commerce skin to bold, conceptual editorial styles. These images capture the collaborative energy and technical precision I bring to every set.
This look, inspired by 'Swaṟṇavalli' or a vine of gold, is a perfect example of conceptual beauty. I focused on creating a luminous, golden-hour glow on the skin, paired with a classic sleek bun to let the traditional styling and intricate jewellery shine.
For beauty and skincare campaigns, the focus is all on flawless, healthy-looking skin. Here, I used techniques to create a dewy, glass-skin finish that looks incredible up close, highlighting the model's natural features and bright eyes.
I love creating edgy, high-fashion looks for editorial shoots. This wet-look hair and glossy skin combination was achieved using specific products to give a fresh, out-of-the-ocean feel that holds up under direct sunlight for outdoor photography.
This campaign video showcases my ability to create cohesive yet distinct looks for multiple models on a single shoot. I designed sleek, editorial hairstyles and metallic-toned makeup to complement the high-fashion wardrobe and deliver on the brand's vision.
My work for e-commerce brands like Avantra requires a focus on clean, relatable beauty. For this shot, I created a soft, natural makeup look with gentle waves in the hair, ensuring the model looks fresh and elegant while keeping the focus on the product.
Men's grooming for commercial shoots is about enhancing features naturally. For this look, I focused on evening out the skin tone, defining the brows, and styling the hair with a modern mullet cut to create a polished yet masculine appearance.
A classic glam look is always in demand. This project involved creating a timeless combination of soft, glamorous waves and a bold red lip, perfect for an evening wear brand campaign that needs to feel sophisticated and aspirational.
A little peek into the reality of life on set. It's a mix of intense focus, creative energy, and collaboration. And yes, sometimes back pain is part of the package, but I wouldn't trade the thrill of bringing a vision to life for anything.
About Featured
The key to these images isn't just the makeup application, but the skin prep that happens before the brush touches the face. For editorial and e-commerce work, I use hydrating products like Bioderma or Aqualogica to create a healthy, natural base that holds up under harsh studio lights, ensuring the skin looks real—not like a filter—in high-resolution photos.
Every project in this gallery required a different technical approach. When I’m working on e-commerce catalogs, the goal is consistency and speed; I use long-wear formulas like Huda Beauty Easy Bake and Kryolan to ensure the look stays fresh through hours of outfit changes and high-heat lighting.
For editorial and high-fashion campaigns, I lean into texture. That 'wet look' or graphic liner you see is achieved with specific products like Inglot Duraline, layered carefully so it catches the light perfectly without smudging.
I treat my kit as part of the production tools. Whether it's using airbrushing for a pixel-perfect billboard finish or managing flyaways with precision hair styling, my priority is keeping the makeup stable so the photographer spends less time in post-production. Collaboration is huge for me. I work directly with the creative director and stylist on set to ensure the makeup shifts and evolves with the shoot's narrative. If you have a mood board or a specific concept, let’s talk about how we can execute it.
Shreya Makam
I’m Shreya. I thrive on the chaos of a professional set, working with a team to bring a concept to life. Whether it’s a delicate, traditional look or a wild, creative editorial campaign, I’m all in for the craft—even if my back and feet definitely complain about it afterwards!
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