Meet the Artists: Our Story
We’re Geetika and Malvika, a sister duo who swapped corporate paths to build Tifarra. Here’s the story of how we built a seven-figure nail art business from scratch.
This is Malvika's story. From fashion design to becoming a nail artist and co-founder of a seven-figure business, it's a journey of hard work and thousands of happy clients.
Our business, our rules, our 'marzi'. We are first-generation entrepreneurs, and this is a glimpse into the ambition and action that drives us as women in charge.
Our work speaks for itself, from Mumbai to London and Japan. Listen to us share stories of our clients receiving international appreciation for their Tifarra nails.
About Meet the Artists: Our Story
When we launched in Vasai, the biggest question we got was, 'Who will pay for premium, hand-drawn nail art here?' We didn't listen because we were already focused on the craft. We don't just 'do nails'—we treat every set as a piece of wearable art, using Russian manicure techniques and zero stamps. The proof is in the work, and today, our clients fly in from all over to get that specific Tifarra finish.
Our Journey: From Science and Fashion to Nails
Geetika was a full-time cancer researcher, and Malvika had a background in fashion and makeup. We didn't plan to start a beauty empire; we just wanted to do honest work. We started with two tables, a dream, and a lot of doubts from the people around us.
But we believed in our art. We had been cheated by a course early on, so we promised ourselves: no shortcuts, no 'ghuma-phira ke' (beating around the bush) business tactics. We built Tifarra on the principle that what you give with your heart comes back to you.
The Tifarra Ethos
- No Stamps, Ever: Every design you see on our page is hand-painted. Whether it’s intricate gold detailing, 3D chrome, or pop art, we create it from scratch.
- Russian Manicure Prep: We treat the nail plate with the care it deserves. Our prep is thorough, deep, and designed for 6-week durability.
- International Standards: We’re proud that our work is recognized not just in Mumbai, but by clients returning from Japan and London who tell us they get stopped and asked, 'Where did you get your nails done?'
We’re 'marzi ki malkin'—we work on our terms, we innovate constantly, and we are here for the magnificent you. When you book a session with us, you aren't just getting extensions; you're getting a commitment to quality that we’ve spent years refining.
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